Tesla’s Master Plan Is Working

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Last month, Twitter user Viv gave us a beautiful visual reminder of the Tesla Master Plan, and showed us in the video how the plan is now actually in action and is working.

13 years ago, Elon Musk published Tesla’s Secret Master Plan. “As you know, the initial product of Tesla Motors is a high performance electric sports car called the Tesla Roadster,” he wrote at the time. “However, some readers may not be aware of the fact that our long term plan is to build a wide range of models, including affordably priced family cars. This is because the overarching purpose of Tesla Motors (and the reason I am funding the company) is to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution”

In short, the goals started with the sports car (Tesla Roadster) and used the funds to build an affordable car, which was the Model S. Today, we also have both the Model X and the affordable Model 3, which starts at just $35,000.


And earlier in 2019, Elon Musk also unveiled the Model Y, but this isn’t all Tesla planned to do or has done. Tesla also wanted to provide zero-emission electric power options for consumers and industry, and it has succeeded in doing this as well. It offers electric batteries for stationary storage, rooftop solar panels, and solar roof tiles.


Tesla also has the Semi and a soon-to-be-unveiled pickup truck.

Many critics often say that Tesla has been around for 15 years and has seldom made a profit — so, from their perspective, Tesla is a failure. What these critics fail to see — either by choice or through ignorance — is the big picture. The Master Plan is something Elon Musk put front and center, yet still, the critics ignore that Tesla has realized the entire initial plan, and day after day accelerates the auto industry’s transition to electric transport.

In fact, many of these critics and naysayers even mock The Boring Company and SpaceX, which was just recognized by top military officials for having “completely changed our ability” to sense threats against America.

Instead of focusing on small hiccups, as they are, one should look at the whole picture. You can’t gain perspective from one piece of the puzzle. The color of that piece may be dark, yet belong to an amazing photo of a clear, bright, and sunny day. Staring at the shadows for too long can blind you to the beauty of the sky.

In other words, revisit the Secret Master Plan from 2006 and remember it’s now 2019. Look at what Tesla has done.


The key to having any type of success is to plan it. Tesla has done this. Elon’s Master Plan will definitely be one studied by business schools worldwide many years from now.

Related: Elon Musk & Tesla Inspired Jaden Smith To Become An Inventor

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Johnna Crider

Johnna owns less than one share of $TSLA currently and supports Tesla's mission. She also gardens, collects interesting minerals and can be found on TikTok

Johnna Crider has 1996 posts and counting. See all posts by Johnna Crider