Tesla Model 3 Reigns Supreme In The Netherlands — April EV Sales Report

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The Dutch plug-in electric vehicle (PEV) market had another positive sales month in April, with 2,520 plug-in vehicle registrations, up 150% year over year (YoY). That translated as a PEV share of 8% across the overall auto market, pulling the year-to-date (YTD) count to 12,944 units, and keeping the 2019 PEV share at 9% — above last year’s final result.

If we only consider fully electric vehicles (BEVs), the EV share last month was 7%, with the same value for 2019 share.

The Tesla Model 3 continues to lead the way, having delivered 467 units last month, a brilliant performance, especially considering it’s the first month of the quarter — the low point in Tesla’s deliveries carrousel.

Two other recently introduced long-range BEVs closed out the top three positions, with the Hyundai Kona EV (371 units) and Kia Niro EV (359 units, new personal best for the second time in a row) cousins underlining the current competitiveness of Hyundai–Kia EVs.

A bit surprisingly, the VW e-Golf was 5th, with 216 units, a meritable performance for a model that is less than a year from being replaced by the much improved VW ID.3, a vehicle which promises to pull the German automaker ahead of the pack. I guess name recognition is a strong point here…

Rank Model April Sales  
1 Tesla Model 3 467
2 Hyundai Kona EV 371
3 Kia Niro EV 359
3 Nissan Leaf 259
5 VW e-Golf 216

Looking at the 2019 ranking, after such a memorable March, it was time to chill and take a break, with only three changes in the ranking. The most important change was the Audi e-tron showing up in #17, having registered 55 units last month. That placed it as April’s best selling luxury SUV.

Additional position changes happened outside the top 10 — the Range Rover Sport PHEV climbed to#12, while the Mini Countryman PHEV had its best score so far (38 registrations) and jumped two spots, to #18.

A final mention is owed to 34 registrations of the BMW i8, the high-end model’s best score ever. That allowed the i8 to be April’s best selling sports car (all powertrains), beating even the almighty Porsche 911 (30 units).

Rank Model April YTD 2019 PEV Share
1 Tesla Model 3 467 3,164 24.4%
2 Hyundai Kona EV 371 1,606 12.4%
3 VW e-Golf 216 1,247 9.6%
4 Nissan Leaf 254 1,239 9.6%
5 Kia Niro EV 359 1,153 8.9%
6 Mitsubishi Outlander PHEV 94 865 6.7%
7 BMW i3 173 723 5.6%
8 Renault Zoe 113 548 4.2%
9 Hyundai Ioniq Electric 63 426 3.3%
10 Volvo XC60 PHEV 22 277 2.1%
11 Opel Ampera-e 32 203 1.6%
12 Land Rover Range Rover Sport PHEV 37 151 1.2%
13 Volvo V60 T8 PHEV 16 146 1.1%
14 Volvo XC90 T8 PHEV 19 118 0.9%
15 BMW 530e 30 113 0.9%
16 Smart Forfour ED 23 105 0.8%
17 Audi e-Tron 55 97 0.7%
18 Mini Countryman PHEV 38 89 0.7%
19 Porsche Panamera PHEV 18 79 0.6%
20 Land Rover Range Rover PHEV 14 77 0.6%
+ Others 106 518 4.0%
= TOTAL 2,520 12,944 100.0%

Source: RAI Vereniging and EV Volumes

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In the manufacturer ranking, Tesla is the undisputed leader (25%, down 1%), followed by Hyundai (15%), while Volkswagen and Nissan (10%) are racing for the 3rd spot. Not far behind, Kia (9%) is on the lookout for a podium position.

Tesla Model 3 & the ICE competition

Rank Model 2019
1 Tesla Model 3 3,164
2 Volvo S/V60 PHEV 1,758
3 BMW 3 Series 1,643
4 Mercedes C-Class 1,179
5 Audi A4 653

Many are curious how well the Model 3 is able to compete with its gas & diesel competitors. In the US, the Model 3 is holding onto #1. In Europe, playing away from home, how can it do?

The answer is now being written. Comparing Model 3 deliveries against its midsize premium competitors, we can see that it is kicking some premium ass outrunning all of them by a sizable margin. Although, in April, the BMW 3 Series managed to surpass the Model 3 (530 vs 467 units).

Will the revised BMW 330e, said to start selling in the summer, help the Bimmer to shorten the distance between it and the Model 3?

Maybe, maybe not, but first, it will have to catch the Swedish twins. Then it can focus on the Tesla. Maybe next month?

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José Pontes

Always interested in the auto industry, particularly in electric cars, Jose has been overviewed the sales evolution of plug-ins on the EV Sales blog, allowing him to gain an expert view on where EVs are right now and where they are headed in the future. The EV Sales blog has become a go-to source for people interested in electric car sales around the world. Extending that work and expertise, Jose is also market analyst on EV-Volumes and works with the European Alternative Fuels Observatory on EV sales matters.

José Pontes has 472 posts and counting. See all posts by José Pontes