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Published on April 16th, 2019 | by Jose Pontes

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Tesla Model 3 Tsunami (Swiss Edition)

April 16th, 2019 by  


The Swiss plug-in electric vehicle (PEV) market smashed its previous sales record (1,341 registrations) last month by registering 2,162 vehicles. That meant that the PEV share jumped to 7.5% (6.4% from fully electric vehicles and 1.1% from plug-in hybrids), pulling the 2019 PEV share to 5.3% and thus almost doubling last year’s result.

The Tesla Model 3 delivery tsunami was the main reason for this brilliant performance, with the sedan scoring 1,094 registrations. That’s not only an absolute record for a plug-in vehicle, but also the first time that an electric vehicle is #1 on the vehicle market — across all fuel sources.

In the 2019 ranking, the Model 3 is #4 on the overall market, well ahead of its direct petrol/diesel competition, the Mercedes C-Class, which is only #9 in the mainstream market with 1,127 registrations. With even the #2 Volkswagen Golf (1,681 registrations) not that far away, the Californian could easily reach the runner-up spot this year. If it’s really ambitious, it could even aspire to remove the Skoda Octavia (2,361 units) from the leadership position.

But while the Model 3 is pulling plug-ins to new heights, the Tesla Model S and X are losing steam. Both ended 2018 in the PEV top 5, but the highest placed (Model S) is now only #8.

Their petrol/diesel competitors are also further ahead. Last year, the Model S was running at the same pace as its category best sellers. This year, the class’s best seller (Mercedes E-Class — 551 units) is selling much more than the Tesla flagship. Things for the Model X are even worse. Last year, it managed to feature regularly in the category’s top 5, but now it is only #12 in the full size SUV class … and only 4 units ahead of the brand new Audi e-tron.

The Audi e-tron landed on the right foot, by delivering 93 units in its debut month, jumping immediately to #11 and sitting only 4 units behind the Tesla Model X. Two other fairly new long-range electric vehicles are also shining, with the Hyundai Kona EV in #4 and the Jaguar I-PACE in #9.

On the plug-in hybrid side, the leader is the Mitsubishi Outlander PHEV, in #5, being followed by the #7 Volvo XC60 PHEV, which is 48 units behind the Japanese SUV.

Another Swede in the news is the new generation Volvo V60 PHEV, which joined the top 20 in #16, delivering 31 units last month. That was the nameplate’s best performance ever on this market.

In the manufacturer ranking, Switzerland is now Tesla turf (Tesla has 42% share of the PEV market), while Renault (10%) is in a distant 2nd place, followed by BMW (9%) and Volvo (8%), which is set to return to the medal positions soon.

Rank Model March 2019 2019 PEV Share
1 Tesla Model 3 1,094 1,371 36%
2 Renault Zoe 151 364 10%
3 BMW i3 79 222 6%
4 Hyundai Kona EV 82 214 6%
5 Mitsubishi Outlander PHEV 86 181 5%
6 Nissan Leaf 46 163 4%
7 Volvo XC60 PHEV 39 133 4%
8 Tesla Model S 80 129 3%
9 Jaguar I-PACE 70 123 3%
10 Tesla Model X 68 97 3%
11 Audi e-Tron 93 93 2%
12 Mini Countryman PHEV 37 91 2%
13 BMW 225xe Active Tourer 19 85 2%
14 VW e-Golf 34 78 2%
15 Volvo XC90 PHEV 25 68 2%
16 Volvo V60 PHEV 31 42 1%
17 Land Rover Range Rover Sport PHEV 10 31 1%
18 Smart Fortwo ED 3 30 1%
19 Kia Niro PHEV 24 29 1%
20 Land Rover Range Rover PHEV 7 26 1%
+ Others 84 229 6%
= TOTAL 2,162 3,799 100%

 
 





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About the Author

Always interested in the auto industry, particularly in electric cars, Jose has been overviewing the sales evolution of plug-ins through the EV Sales blog since 2012, allowing him to gain an expert view on where EVs are right now and where they are headed in the future. The EV Sales blog has become a go-to source for people interested in electric car sales around the world. Extending that work and expertise, Jose is now a partner in EV-Volumes and works with the European Alternative Fuels Observatory on EV sales matters.



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