Published on April 16th, 2019 | by Jose Pontes0
Tesla Model 3 Tsunami (Swiss Edition)
April 16th, 2019 by Jose Pontes
The Swiss plug-in electric vehicle (PEV) market smashed its previous sales record (1,341 registrations) last month by registering 2,162 vehicles. That meant that the PEV share jumped to 7.5% (6.4% from fully electric vehicles and 1.1% from plug-in hybrids), pulling the 2019 PEV share to 5.3% and thus almost doubling last year’s result.
The Tesla Model 3 delivery tsunami was the main reason for this brilliant performance, with the sedan scoring 1,094 registrations. That’s not only an absolute record for a plug-in vehicle, but also the first time that an electric vehicle is #1 on the vehicle market — across all fuel sources.
In the 2019 ranking, the Model 3 is #4 on the overall market, well ahead of its direct petrol/diesel competition, the Mercedes C-Class, which is only #9 in the mainstream market with 1,127 registrations. With even the #2 Volkswagen Golf (1,681 registrations) not that far away, the Californian could easily reach the runner-up spot this year. If it’s really ambitious, it could even aspire to remove the Skoda Octavia (2,361 units) from the leadership position.
But while the Model 3 is pulling plug-ins to new heights, the Tesla Model S and X are losing steam. Both ended 2018 in the PEV top 5, but the highest placed (Model S) is now only #8.
Their petrol/diesel competitors are also further ahead. Last year, the Model S was running at the same pace as its category best sellers. This year, the class’s best seller (Mercedes E-Class — 551 units) is selling much more than the Tesla flagship. Things for the Model X are even worse. Last year, it managed to feature regularly in the category’s top 5, but now it is only #12 in the full size SUV class … and only 4 units ahead of the brand new Audi e-tron.
The Audi e-tron landed on the right foot, by delivering 93 units in its debut month, jumping immediately to #11 and sitting only 4 units behind the Tesla Model X. Two other fairly new long-range electric vehicles are also shining, with the Hyundai Kona EV in #4 and the Jaguar I-PACE in #9.
On the plug-in hybrid side, the leader is the Mitsubishi Outlander PHEV, in #5, being followed by the #7 Volvo XC60 PHEV, which is 48 units behind the Japanese SUV.
Another Swede in the news is the new generation Volvo V60 PHEV, which joined the top 20 in #16, delivering 31 units last month. That was the nameplate’s best performance ever on this market.
In the manufacturer ranking, Switzerland is now Tesla turf (Tesla has 42% share of the PEV market), while Renault (10%) is in a distant 2nd place, followed by BMW (9%) and Volvo (8%), which is set to return to the medal positions soon.
|Rank||Model||March||2019||2019 PEV Share|
|1||Tesla Model 3||1,094||1,371||36%|
|4||Hyundai Kona EV||82||214||6%|
|5||Mitsubishi Outlander PHEV||86||181||5%|
|7||Volvo XC60 PHEV||39||133||4%|
|8||Tesla Model S||80||129||3%|
|10||Tesla Model X||68||97||3%|
|12||Mini Countryman PHEV||37||91||2%|
|13||BMW 225xe Active Tourer||19||85||2%|
|15||Volvo XC90 PHEV||25||68||2%|
|16||Volvo V60 PHEV||31||42||1%|
|17||Land Rover Range Rover Sport PHEV||10||31||1%|
|18||Smart Fortwo ED||3||30||1%|
|19||Kia Niro PHEV||24||29||1%|
|20||Land Rover Range Rover PHEV||7||26||1%|