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Breaking! Tesla Takes 31% Of Norway’s Total Passenger Auto Sales In March

Tesla sold around 5,700 vehicles in Norway in March, of total new passenger car sales for the month of 18,375. That’s around 31% of the market.

Tesla sold around 5,700 vehicles in Norway in March, of total new passenger car sales for the month of 18,375. That’s around 31% of the market.

Fully electric cars (BEVs) as a whole amounted to over 58% of Norway’s total new auto market, another record. With hybrids (both plugged and non-plugged) taking another 19%, this left only 23% market share for pure-fossil autos.

This means that Tesla significantly outsold all pure-fossil autos in Norway in March. The fossils are quickly becoming extinct.

Norway’s Road Traffic Information Council published figures recording a total of 10,732 new BEV registrations in March, some 58.4% market share. They also recorded that 5,315 Tesla Model 3s were registered in March.

Tesla Press Photo

The above source, unfortunately, doesn’t give further data on manufacturer share of new BEV sales. However, Electric Car Statistics Norway (elbilstatistikk.no) has data showing numbers of 1st time registrations by manufacturer and model. As well as the 5,315 Tesla Model 3s, their data suggests around 510 Model S and Model X registrations and around 5,700 non-Tesla BEV registrations in March.

The data doesn’t distinguish between new sales and used imported vehicles registered for the 1st time in Norway. As a whole, just over 7% of auto registrations in March were in fact used imports (only “new” to Norway’s vehicle register). The proportion of used imports is likely higher for BEVs since they are in such high demand in Norway, and — as we know — new BEVs are in limited supply.

It’s unlikely that many of the Model 3s were used imports, given that Norway’s Model 3 prices are lower than elsewhere in Europe and Tesla has been bringing in boatloads of new ones. Bjorn Nyland reports that he received his new Model 3 within 10 days of ordering.

Let’s assume 20% of the Model S and X registrations (102) were used imports, and the remaining 408 were new sales. That gives us new Tesla sales (S, 3, and X) of 5,723, and non-Tesla new BEV sales of 5,009. These are slightly conservative figures regarding Tesla’s likely share of new sales, but even so, let’s look at these in a market share chart:

It’s worth remembering that Tesla’s unprecedented March market share was achieved with only the high-end AWD and Performance variants of the Model 3, as they are the only ones currently available in Norway. When the more affordable variants come available later in the year, Tesla’s market share in Norway may climb even higher.

Are you one of the lucky ones who picked up a new Tesla Model 3 in Norway this month? Please share your thoughts in the comments.

 
 
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Max is an anthropologist, social theorist and international political economist, trying to ask questions and encourage critical thinking about social and environmental justice, sustainability and the human condition. He has lived and worked in Europe and Asia, and is currently based in Barcelona. Find Max's book on social theory, follow Max on twitter @Dr_Maximilian and at MaximilianHolland.com, or contact him via LinkedIn.

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