Nissan LEAF & Tesla Model S Lead In Netherlands, But Jaguar I-PACE Steps Up The Pace (Finally)

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The Netherlands had 2,058 plug-in electric vehicle registrations in October, up 147% year over year (YoY), which translates into a plug-in electric vehicle share of 6.8% in the country. That also pulls the year-to-date count to 17,035 units, with the 2018 plug-in electric vehicle share now growing to 4.3%.

This good market performance was the result of several good individual results, starting with the best seller of the month, the Nissan Leaf, which had 360 registrations, the nameplate’s best result in its 7 year career in Dutch lands!

The #2 Tesla Model S delivered 257 units, its best first-month-of-quarter result ever, which is particularly impressive. By now, it should be feeling the long shadow of the Model 3. Apparently, it isn’t, so we can expect another 1,000+ performance next December.

Interestingly, the 91 Tesla Model X deliveries also represented the nameplate’s best first-month-of-quarter performance in the country, so I think we can expect at least some 600 deliveries in December for the Sports Minivan SUV, which could help Tesla reach 2,000 deliveries in one month in the small country. And the Model 3 is yet to cross the Atlantic…

Of course, maybe the higher taxation of expensive fully electric cars (BEVs) next year has something to do with it, but it’s not Tesla’s fault if others aren’t in place to profit from the current sales fever. And that takes us to the Jaguar i-Pace.

The British SUV has finally surpassed its initial production hell constraints and is now fulfilling — against the clock — the thousands of orders it has in this market. Jaguar delivered 209 units last month, which should be just a sample of what will happen in December. (Do I hear 1,000+ deliveries?)

One thing is certain, with Tesla and Jaguar (and others?) going at full speed next December, the BEV share should hit historic levels in December, maybe even crossing into two digits.

Elsewhere, the #3 VW e-Golf also shined, winning 238 deliveries, its best result since January, while the BMW i3 closed the top 5 with 175 registrations, the nameplate’s best result since 2015.

Position PEV Model October Sales  
1 Nissan Leaf 360
2 Tesla Model S 257
3 VW e-Golf 238
4 Jaguar i-Pace 209
5 BMW i3 175

Looking at the 2018 ranking, while the top 6 positions remained the same, the Renault Zoe recovered (for good?) the #7 spot from the hands wheels of the Opel Ampera-e (Euro-spec Chevrolet Bolt). The other change in the top 10 was the #9 Volvo XC60 PHEV surpassing the Porsche Panamera PHEV, thanks to a record 119 deliveries, allowing it to become the new best selling PHEV. Should the Swedish midsize SUV win the category this year, it will succeed its larger sibling, the XC90 PHEV, in that position — the XC90 PHEV won the 2017 title.

Just outside the top 10, we have three models on the rise, with the Jaguar i-Pace joining the top 20 rankings in #11 spot. The British SUV is now going after a top 5 spot. Meanwhile, Hyundai is hoping to get out more Kona EV units to reach at least #11 this year, and the 3 time best seller (2013, 2014, 2015) Mitsubishi Outlander PHEV rose two positions to #13, thanks to 84 deliveries, the model’s best result in 22 months.

Position Netherlands October YTD YTD Segment Share
1 Tesla Model S 257 3,636 21%
2 Nissan Leaf 360 2,453 14%
3 Tesla Model X 91 2,003 12%
4 VW e-Golf 238 1,655 10%
5 Hyundai Ioniq Electric 153 1,335 8%
6 BMW i3 175 1,230 7%
7 Renault Zoe 127 834 5%
8 Opel Ampera-e 22 733 4%
9 Volvo XC60 PHEV 119 377 2%
10 Porsche Panamera PHEV 9 316 2%
11 Jaguar i-Pace 209 268 2%
12 Hyundai Kona EV 69 232 1%
13 Mitsubishi Outlander PHEV 84 225 1%
14 BMW 530e 21 185 1%
15 Hyundai Ioniq PHEV 1 156 1%
16 Porsche Cayenne PHEV 1 153 1%
17 Smart Forfour ED 29 139 1%
18 BMW 330e 6 117 1%
18 Mini Countryman PHEV 12 117 1%
20 Volvo XC90 PHEV 25 110 1%
+ Others 50 761 4%
ALL TOTAL 2,058 17,035 100%

In the manufacturer ranking, Tesla (33%, down 6%) is the undisputed leader, with Nissan (14%) hanging on in second place. The race for third place now has Volkswagen (10%, up 1%) on the podium, ahead of BMW and Hyundai (9%).

See previous Netherland EV sales reports.

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José Pontes

Always interested in the auto industry, particularly in electric cars, Jose has been overviewed the sales evolution of plug-ins on the EV Sales blog, allowing him to gain an expert view on where EVs are right now and where they are headed in the future. The EV Sales blog has become a go-to source for people interested in electric car sales around the world. Extending that work and expertise, Jose is also market analyst on EV-Volumes and works with the European Alternative Fuels Observatory on EV sales matters.

José Pontes has 481 posts and counting. See all posts by José Pontes