Published on June 24th, 2018 | by Andrea Bertoli0
Secrets of Cleantech PR with Experts from Antenna Group + CleanTechnica [Webinar]
June 24th, 2018 by Andrea Bertoli
Next week we’re hosting a webinar with leading cleantech public relations (PR) and marketing firm Antenna Group.
Jake Rozmaryn, Vice President, and Josh Garrett, Director, will be sitting down with us to share their experience and insights from working in the competitive cleantech communications space. The panel will be moderated by our own Zachary Shahan, who (as Director of CleanTechnica) has long worked on other side of the PR world.
Josh and Jake will provide an inside look at PR for cleantech companies: why it’s useful, how it works, and when it can be most effective. They will discuss why PR shouldn’t be treated as an afterthought by cleantech firms – but should instead be considered a powerful business tool for companies big and small (and budgeted for accordingly).
The Antenna team will also share three compelling case studies of clients that have made huge strides using really different PR approaches. One company was able to ‘hijack’ a big mainstream media story, another that positioned itself so effectively as a thought leader in its sector that it was acquired by a Fortune 10 corporation, and yet another that needed more visibility in its market so its PR team created their own regional event to showcase the company and build new professional networks.
Whether you’re running an established cleantech company, or are just getting started with your business plan, you’ll likely see a bit of your own company in the case studies Jake and Josh share. The live-hosted webinar will feature a Q&A with the Antenna team, so that you can get all your PR questions answered by experts in the field.
Details for the webinar are below:
What: Secrets of Cleantech PR with Experts from Antenna Group + CleanTechnica
When: Thursday, June 28; 11am EST (US)
How: Register here!