Tesla Model S & BMW 5 Series Neck & Neck In Netherlands (March Electric Car Sales Report)

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Tesla & Nissan LEAF Shake the Market

The Netherlands had 1,834 registrations in March, up 123% compared to March 2017. Last month actually resulted in a 4.3% plug-in vehicle share of the auto market, thus helping the 2018 share climb to 3.3%.

The Tesla Model S was once again the monthly best seller, thanks to 588 registrations, allowing it to beat its own record of 576 deliveries, which dated back from December 2013…

Its younger sibling, the Tesla Model X, also reached record heights, with 283 deliveries. Nevertheless, they weren’t enough to give Tesla a 1–2 position. Why? Because the new Nissan LEAF scored 299 registrations in its first full sales month, a new record for the Japanese nameplate.

Model Sales  
1 Tesla Model S 588
2 Nissan LEAF 299
3 Tesla Model X 283
4 VW e-Golf 147
5 Hyundai Ioniq Electric 101

Looking at the yearly ranking, the Tesla Model S jumped three positions to become head honcho, while its Model X sibling jumped five places to #5. The Nissan LEAF inched it out despite (or because of) its smaller size, climbing to #4. Expect the Japanese hatchback to climb even higher, possibly even threatening the second place VW e-Golf.

Looking elsewhere, the Porsche Panamera PHEV is now the best selling PHEV in the Netherlands, coming in at #9 thanks to 35 registrations last month. The Smart Forfour ED joined the top 20 at the #16 position.

In the manufacturer ranking, Tesla (26%) is the new leader, having handily surpassed previous leader Volkswagen (18%, down 6 percentage points). In third place, we have Hyundai (12%, down 4 percentage points). But it is now followed by fast rising Nissan (10%, up 4 percentage points), probably set to reach the podium already in April.

Regular Hybrids + Plug-in Vehicle Ranking

Model March Sales  
1 Toyota Yaris Hybrid 665
2 Tesla Model S 588
3 Toyota C-HR Hybrid 541
4 Kia Niro HEV 426
5 Toyota Auris Hybrid 315

If we add regular hybrids to plug-ins, the Toyota Yaris returned to the leadership, with 665 units, followed by the Tesla Model S. Three other conventional hybrids (two Toyota and one Kia) fill out the remaining positions.

Tesla Model S vs Class Competitors

Model March Sales  
1 BMW 5 Series  591
2 Tesla Model S 588
3 Mercedes E-Class 173
4 Volvo S/V90 126
5 Audi A6 92

Looking at the March registration data, the Tesla Model S managed to almost steal first place from the BMW 5 Series, ending in second place down only 3 cars, with the remaining competition ending far behind.

Better luck next time? (That is, in June.)

Tesla Model X vs Class Competitors

Model March Sales  
1 Tesla Model X 283
2 Volvo XC90 75
3 LR Range Rover Sport 41
4 Jaguar F-Pace 38
5 BMW X5 36

Big SUVs had a big hit with the end of PHEV incentives, and only the Volvo XC90 has managed to have significant sales since then. Nonetheless, once Tesla Model X deliveries are in full swing, like the case last March, and hitting a last-month-of-quarter peak, there’s really no competition for the American Sports-Minivan-CUV.

I’ll give a quick mention to the LR Range Rover Sport getting into third place, a positive result that could be reinforced in the future once deliveries of the PHEV version arrive.

EV Model March YTD EV Market Share
1 Tesla Model S 588 812 18%
2 VW e-Golf 147 792 18%
3 Hyundai Ioniq Electric 101 542 12%
4 Nissan LEAF 299 473 10%
5 Tesla Model X 283 369 8%
6 Opel Ampera-e 61 305 7%
7 BMW i3 85 298 7%
8 Renault Zoe 93 260 6%
9 Porsche Panamera PHEV 35 130 3%
10 Volvo XC60 PHEV 3 98 2%
11 Mitsubishi Outlander PHEV 33 77 2%
12 Mini Countryman PHEV 21 41 1%
13 BMW 530e 18 35 1%
14 Toyota Prius PHEV 14 32 1%
15 Volvo XC90 PHEV 3 24 1%
16 Smart Forfour ED 13 23 1%
17 Smart Fortwo ED 4 18 0%
18 Volvo S/V90 PHEV 2 17 0%
19 Mercedes GLC350e 5 16 0%
20 Mercedes C350e 2 15 0%
Others 24 132 3%
TOTAL 1,834 4,509 100%

Source: RAI Vereniging

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José Pontes

Always interested in the auto industry, particularly in electric cars, Jose has been overviewed the sales evolution of plug-ins on the EV Sales blog, allowing him to gain an expert view on where EVs are right now and where they are headed in the future. The EV Sales blog has become a go-to source for people interested in electric car sales around the world. Extending that work and expertise, Jose is also market analyst on EV-Volumes and works with the European Alternative Fuels Observatory on EV sales matters.

José Pontes has 472 posts and counting. See all posts by José Pontes