Tesla & Nissan LEAF Shake the Market
The Netherlands had 1,834 registrations in March, up 123% compared to March 2017. Last month actually resulted in a 4.3% plug-in vehicle share of the auto market, thus helping the 2018 share climb to 3.3%.
The Tesla Model S was once again the monthly best seller, thanks to 588 registrations, allowing it to beat its own record of 576 deliveries, which dated back from December 2013…
Its younger sibling, the Tesla Model X, also reached record heights, with 283 deliveries. Nevertheless, they weren’t enough to give Tesla a 1–2 position. Why? Because the new Nissan LEAF scored 299 registrations in its first full sales month, a new record for the Japanese nameplate.
| Model | Sales | |
| 1 | Tesla Model S | 588 |
| 2 | Nissan LEAF | 299 |
| 3 | Tesla Model X | 283 |
| 4 | VW e-Golf | 147 |
| 5 | Hyundai Ioniq Electric | 101 |
Looking at the yearly ranking, the Tesla Model S jumped three positions to become head honcho, while its Model X sibling jumped five places to #5. The Nissan LEAF inched it out despite (or because of) its smaller size, climbing to #4. Expect the Japanese hatchback to climb even higher, possibly even threatening the second place VW e-Golf.
Looking elsewhere, the Porsche Panamera PHEV is now the best selling PHEV in the Netherlands, coming in at #9 thanks to 35 registrations last month. The Smart Forfour ED joined the top 20 at the #16 position.
In the manufacturer ranking, Tesla (26%) is the new leader, having handily surpassed previous leader Volkswagen (18%, down 6 percentage points). In third place, we have Hyundai (12%, down 4 percentage points). But it is now followed by fast rising Nissan (10%, up 4 percentage points), probably set to reach the podium already in April.
Regular Hybrids + Plug-in Vehicle Ranking
| Model | March Sales | |
| 1 | Toyota Yaris Hybrid | 665 |
| 2 | Tesla Model S | 588 |
| 3 | Toyota C-HR Hybrid | 541 |
| 4 | Kia Niro HEV | 426 |
| 5 | Toyota Auris Hybrid | 315 |
If we add regular hybrids to plug-ins, the Toyota Yaris returned to the leadership, with 665 units, followed by the Tesla Model S. Three other conventional hybrids (two Toyota and one Kia) fill out the remaining positions.
Tesla Model S vs Class Competitors
| Model | March Sales | |
| 1 | BMW 5 Series | 591 |
| 2 | Tesla Model S | 588 |
| 3 | Mercedes E-Class | 173 |
| 4 | Volvo S/V90 | 126 |
| 5 | Audi A6 | 92 |
Looking at the March registration data, the Tesla Model S managed to almost steal first place from the BMW 5 Series, ending in second place down only 3 cars, with the remaining competition ending far behind.
Better luck next time? (That is, in June.)
Tesla Model X vs Class Competitors
| Model | March Sales | |
| 1 | Tesla Model X | 283 |
| 2 | Volvo XC90 | 75 |
| 3 | LR Range Rover Sport | 41 |
| 4 | Jaguar F-Pace | 38 |
| 5 | BMW X5 | 36 |
Big SUVs had a big hit with the end of PHEV incentives, and only the Volvo XC90 has managed to have significant sales since then. Nonetheless, once Tesla Model X deliveries are in full swing, like the case last March, and hitting a last-month-of-quarter peak, there’s really no competition for the American Sports-Minivan-CUV.
I’ll give a quick mention to the LR Range Rover Sport getting into third place, a positive result that could be reinforced in the future once deliveries of the PHEV version arrive.
| EV Model | March | YTD | EV Market Share | |
| 1 | Tesla Model S | 588 | 812 | 18% |
| 2 | VW e-Golf | 147 | 792 | 18% |
| 3 | Hyundai Ioniq Electric | 101 | 542 | 12% |
| 4 | Nissan LEAF | 299 | 473 | 10% |
| 5 | Tesla Model X | 283 | 369 | 8% |
| 6 | Opel Ampera-e | 61 | 305 | 7% |
| 7 | BMW i3 | 85 | 298 | 7% |
| 8 | Renault Zoe | 93 | 260 | 6% |
| 9 | Porsche Panamera PHEV | 35 | 130 | 3% |
| 10 | Volvo XC60 PHEV | 3 | 98 | 2% |
| 11 | Mitsubishi Outlander PHEV | 33 | 77 | 2% |
| 12 | Mini Countryman PHEV | 21 | 41 | 1% |
| 13 | BMW 530e | 18 | 35 | 1% |
| 14 | Toyota Prius PHEV | 14 | 32 | 1% |
| 15 | Volvo XC90 PHEV | 3 | 24 | 1% |
| 16 | Smart Forfour ED | 13 | 23 | 1% |
| 17 | Smart Fortwo ED | 4 | 18 | 0% |
| 18 | Volvo S/V90 PHEV | 2 | 17 | 0% |
| 19 | Mercedes GLC350e | 5 | 16 | 0% |
| 20 | Mercedes C350e | 2 | 15 | 0% |
| Others | 24 | 132 | 3% | |
| TOTAL | 1,834 | 4,509 | 100% |
Source: RAI Vereniging
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