Connect with us

Hi, what are you looking for?

CleanTechnica
clean cookstove project
One of the clean cookstove project retailers from CoolEffect

Press Releases

Cool Effect Reaches 600,000 Tonnes Of Carbon Pollution Reduction By Carbon Offsets

Carbon offsets are one of the many tools available to us to reduce our impact on climate. CoolEffect offers third-party carbon offsets that do good for the planet and for people. Learn more about its new milestones.

carbon offsets cooleffectCool Effect has hit a milestone of carbon pollution reduced and has sold over 600,000 tonnes of CO2 since it launched just two years ago in March, 2016. Additionally, Cool Effect has amassed a community of over 200,000.

To support its milestone news, Cool Effect recently conducted an online Ipsos Poll to better understand the existing outlook on carbon offsets, including misconceptions on average costs, purchasing behaviors, and understanding of an individual’s carbon emissions.

Sometimes the idea of offsets is confusing for consumers. But worse, sometimes it’s misused or people are misled by organizations selling unverified offsets. Cool Effect is one of the few groups that offer ‘carbon done correctly’ by using a triple verification service that ensures that the offsets purchased through its limited project roster has a dedicated and strong impact.

Cool Effects platform is offsets for social good: I’ve written about them here before, should you wish you learn more. On Cool Effect, the price per tonne ranges from as little as $5.27 (with their cool biogas project in China) to $10.98, which means for just about $100, you can offset the yearly average American personal emissions of 17 tonnes per year.

In other fun news, Cool Effect will be returning to the March for Science in D.C. (coming up on April 14) for the second year in a row as the official carbon offset partner for the march.

Highlights of the full report are below:

  • 67% (two thirds) of Americans surveyed say that they are familiar with carbon offsetting.
  • 77% (over three quarters) of respondents are most likely to believe that it costs $250 or more to offset an individual’s average yearly carbon pollution, with 16% of those believing it would cost over $2,000.
  • 62% (over half) of respondents believed that the amount of CO2 emitted by the average American each year was 8 metric tons or less, when in reality, the average is 17 metric tons.
  • Though only one in ten have purchased a carbon offset in the past (12%), just over half say that they would be interested in purchasing a carbon offset in the future (51%).

Cool Effect is hopeful – while only 12% of respondents have purchased offsets previously, more than half interested in purchasing a carbon offset in the future shows there is promise in turning the industry around and addressing any historic misconceptions of offsets. If you’re interested in buying of gifting offsets, this is a cool group whose work I really admire. Learn more at CoolEffect.

clean cookstove project

One of the clean cookstove entrepreneurs working with CoolEffect

clean cookstove project

One of the clean cookstove project retailers working with CoolEffect


Appreciate CleanTechnica’s originality? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.

 
 
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Written By

I'm a marketing and sales professional focused on mission-driven businesses. I'm a journalist, green investor, wellness educator, surfer, and yogi. Find delicious food and wellness stuff on my Instagram @VibrantWellness.

Comments

#1 most loved electric vehicle, solar energy, and battery news & analysis site in the world.

 

Support our work today!

Advertisement

Power CleanTechnica: $3/Month

Tesla News Solar News EV News Data Reports

Advertisement

EV Sales Charts, Graphs, & Stats

Advertisement

Our Electric Car Driver Report

30 Electric Car Benefits

Tesla Model 3 Video

Renewable Energy 101 In Depth

solar power facts

Tesla News

EV Reviews

Home Efficiency

You May Also Like

Cars

I spend most of my time in East and Southern Africa. Nations in these parts of the world currently face sharply contrasting situations in...

Policy Research

Originally published on RMI.org. By Ji Chen, Shuyi Li, & Yanjun Wu For the first time, RMI has examined the vast potential for resource recycling in...

Cars

Well known Tesla fan Vincent on Twitter, who’s also the founder of Tesmanian, has shared some news about Tesla’s actual sales in China. He...

Cars

Four days ago, Nissan announced the start of pre-sales of the Nissan Ariya in Japan. The Ariya is a new 100% all-electric crossover SUV....

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.