GM is sitting on something big with a healthy lead over most of its competition, but the landscape requires quick thinking and acting. The Bolt, Maven, and manufacturing might help the giant ride the next century.
How GM Can Use Its Maven Electric Rental Fleet To Transition To E-Mobility
Essentially, GM and other giant car manufacturers are asked to go from making cars to becoming part of the electric mobility (e-mobility) sector. This playing field is vastly different than it was for traditional carmakers a decade ago. You don’t just make cars these days. You look at the future of e-mobility and pick where you can help. There are a lot of holes to pick from in order to build a world of residences generating electricity fed into EV and AVs everywhere.
Much like asking a fast food cook to become a pastry chef overnight, a multi-billion enterprise producing one car after another is set up in such a way to make a profit on what it does. Simply put, traditional carmakers make a profit designing internal combustion engines (ICE), putting them on a body designed to be sold to various population segments. However, this was yesterday’s world. Today’s mobility demand have shaken giants and unloosened startups that are now challenging these sleeping giants.
GM expanding its electric ride-hailing car rental fleet Maven to Austin, Texas also shows the company is slowly but deliberately expanding its mobility presence. It is learning to fully transition to the ride part of the equation away from car production alone and align with the new mobility needs. It also brings along almost a century of expertise and manufacturing might.
20 new Chevrolet Bolts are heading to Austin’s new Maven service. The $229 weekly ride is hoping to make you want to replace your current inefficient way of commuting. Some will also choose to make some extra cash with the company, which includes maintenance, commercial-use insurance, and unlimited miles. That’s perfect for first time shared EV ride drivers and the worries around using their own vehicles.
GM Maven Is Coming To Austin!
To sweeten the deal a little more for Austinites, GM is working with the city of Austin to implement its “Plug-in EVerywhere” network of chargers. GM will provide free charging for a limited time.
With 240 miles of range and potentially more, GM claims the program has seen a lot of success so far in San Diego, San Francisco, and Los Angeles. Since GM launched Maven in November 2016, the service can be found in nine US cities. The Chevrolet Bolt used with the Maven network means GM has potential access to all pillars of today’s mobility, the EV, the ride-sharing capability, and the manufacturing.
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