Connect with us

Hi, what are you looking for?

CleanTechnica

Autonomous Vehicles

Jaguar Land Rover — All Models To Include Electric Or Hybrid Option By 2020

Jaguar Land Rover is the latest well known auto manufacturer to admit that the future of automobiles is electric, the relatively near future even. Like Volvo announced a couple of months ago, Jaguar Land Rover’s plan is to not produce a single vehicle without an electric motor and battery from 2020 onward.

Jaguar Land Rover is the latest well known auto manufacturer to admit that the future of automobiles is electric. Like Volvo announced a couple of months ago, Jaguar Land Rover’s plan is to not produce a single vehicle without an electric motor and battery from 2020 onward, according to The Guardian. (Edit: BBC reports the news a bit differently, stating, “JLR said every vehicle line launched from 2020 will have an all-electric or hybrid version, the first of which would be the Jaguar I-Pace, to go on sale in 2018.” I’ve reached out to JLR to clear up the confusion, but the BBC’s statement certainly seems more likely.)

This is exciting, but it also implicitly poses several questions. How many of these cars will be fully electric cars? Will the hybrids primarily include small batteries and low range or will they offer plugs and enough range for 90% electric driving? Where will the batteries come from — which battery producer(s) and factories? What types of vehicles will the procession of new electrified models prioritize? What charging options will Jaguar Land Rover drivers have at their fingertips? Will Jaguar Land Rover partner with Tesla so that its premium-class drivers can get access to a premium-class, superfast charging network?

Ah, yes, plenty of details to still learn, but at least the spark of excitement has been started with an announcement that is effectively just two years away.

Like Volvo, the interesting thing about this announcement from Jaguar Land Rover is that the company had seemingly made very little electric progress beforehand. Jaguar has one electric model announced that isn’t even on the market yet. (Volvo just has a few plug-in hybrids.) What spurred such a dramatic change of course? Good question. Probably a combination of dropping battery prices, regulations around the world, the power and performance capability of electric drivetrains, and the threat Tesla is posing in the premium car market.

Jaguar is also pushing a 2040 concept to position itself as a futuristic and high-tech company, according to an email I received seconds ago (like, literally — right after finishing the above paragraph), but such unrealistic concepts are not really our cup of tea here on CleanTechnica. We’re much more interested in action today and tomorrow for this year and this decade. The good news is that Jaguar Land Rover seems to be putting some pressure down on the torque pedal while it’s also throwing around concept car press releases.

Interestingly, Ralf Speth, Jaguar Land Rover’s CEO, is also a bit cautious and concerned about the autonomous electric vehicle future we are headed into, despite trying to position his company as a leader here. He brought up the threat to a massive employment sector that we’re all by now familiar with — what will happen to all the professional drivers once autonomous vehicles take over? He went a step further and also offered some sympathy to the future of oil-producing countries: “Many could be forced to impose substantial spending cuts within the next five years, straining living standards and so creating unrest in areas already suffering from instability,” he stated. Indeed … that’s what happens during major technology transitions.

Additionally, he echoed some of the concerns of Tesla CEO Elon Musk when it comes to autonomous cars, AI, and cybersecurity. “The very technology that could liberate us, autonomous vehicles, could become a method of insecurity and enslavement … Big freedoms could end up creating the big brother state.”

As a final note, it’s perhaps worth highlighting that Volvo is now owned by Chinese company Geely and Jaguar Land Rover is now owned by Indian giant Tata. That’s something to ponder as we discuss societal transitions.

Other Jaguar-related stories here on CleanTechnica:

  1. Jaguar I-Pace Concept Is Hot & Smooth — All-Electric Production SUV Slated For 2018
  2. Jaguar I-Pace Electric SUV Walk-Around Video
  3. Jaguar I-PACE Concept Makes The Rounds In Geneva & London
  4. Jaguar’s Electric Plans Moving Forward, With Launch Of Formula E Race-Team & Discrete Testing Of Electric F-Pace
  5. Electric Powertrains Will Reinvent The Car, Jaguar Says
  6. #1 Tesla Dominates Large Luxury Car Market In US
  7. 504,000 Tesla Model 3 Gasmobile Competitor Sales In USA In 2016, & Why To Buy Them In 2018
  8. Imagine If All Automakers Tried To Sell Electric Cars Like Tesla Does
  9. Tesla Model 3 vs 22 Competitors (The Straight Specs)
  10. 20 Gasmobiles Tesla Model 3 Will Body Slam
 

Advertisement
 
Appreciate CleanTechnica’s originality? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Written By

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

Comments

You May Also Like

Clean Transport

Transition to zero-emission trucks will help improve air quality, create greener jobs and reduce reliance on imports of foreign oil Republished from Department for...

Cars

Every month I look forward to reading Jose Pontes’ China sales updates and keenly follow the evolution of the Chinese EV market as it...

Cars

The UK market saw plugin electric vehicles take 16.2% share in April, up from 13.2% YoY. Full battery electrics grew strongly YoY, while plugin...

Cars

We've come a long way since the days of drivers hopping between cars!

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.