Clean, fresh air. Those who are fortunate enough to live in parts of the world where pollution levels have not gone insane yet will barely be aware of its exceptional value, but those living in places where there just doesn’t seem to be such a thing as leaving the house without ruining your respiratory system know its virtue. Interesting news in that regard involves South Korea.
Whenever people value something, they must be willing to pay for it, no? This is more or less the value proposition behind the founding of Hadong Vitality Air. According to The Korea Times, this new enterprise will soon start producing canned pure air under the trademark Jiri, selling it in drugstores across South Korea.
The company is a joint venture, being 50% owned by Canadian firm Vitality Air, 10% by distributor SL Biotech, and 40% by the South Korean town of Hadong’s municipality. Vitality Air is already an experienced player in the overall air market, having been exporting canned Rocky Mountain air to China, where pollution is notoriously severe.
Hadong Vitality Air will be capturing the air in a forest area at 700 to 800 meters altitude. The company’s plant then bottles the air per eight liters, which can be inhaled through a built-in mask in the can. For 15,000 won ($13), one can enjoy filling one’s lungs 160 times with the most pristine, cypress-flavored forest air.
The plant is not yet operational, with the ink on the joint venture contracts still being wet, but once operational, 1000–2000 units a day will be produced. With growing concern over air pollution, the company sees a potentially huge market for their canned air. If successful in South Korea, expansion to China, India, and parts of the Middle East could follow.