Improve Your Sustainability Strategy & Storytelling At This San Francisco Event
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Our friends at Triple Pundit shared a cool event coming up that I thought many of our readers would enjoy. “Shape Up your Sustainability Strategy and Storytelling” is an intimate, one-day gathering of thought leaders and sustainability practitioners focused on exploring how leading businesses are closing the gap between sustainability and effective communication.
The event will happen June 27 at the PCH Innovation Hub in San Francisco. Note that this is an invite-only event, so you have to request an invite here.
The event is hosted by ThinkPARALLAX, a sustainability consulting firm specializing in CSR reporting and communication, public outreach campaigns, employee engagement, and building brands with purpose.
When: June 27th, 2017 8:30am – 4:30pm
Where: PCH Innovation Hub, 135 Mississippi St., San Francisco, CA 94107
What you Can Expect:
- The three key elements of effective modern sustainability communications;
- The tools and methodologies for creating user journey profiles to determine how stakeholders want to interact with your content;
- How to use audience mapping and a messaging matrix to provide the right amount of detail at the right time and to the right audience;
- How to connect sustainability messages with the organization’s aspirational vision and mission;
- How to infuse communications with a point of view and voice;
- How to move from touting your latest achievements to actual stakeholder dialogue.
Featured Speaker: Chris Libre, the Senior Director of Global Impact at eBay.
Who Should Attend: If you’re interested in internal and external communications or CSR/Sustainability/Purpose strategy at your company, or if you are a sustainability practitioner, CSO, CSR executive, corporate communications executive, HR director, corporate strategy advisor, public affairs director, or marketing/brand executive, this event is for you.
How much: The cost for the one-day event is $750 and includes taxes and fees, light breakfast, lunch, tea and coffee, educational materials, and a workbook.
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