Department of Hawaiian Homelands Energy Efficiency Project Kicks off


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The Department of Hawaiian Homelands (DHHL) owns land across the Hawaiian islands that it leases out on 99-year leases to residents of Hawaiian ancestry. All told, DHHL helps provide solutions to Hawaii’s housing challenges with roughly 10,000 leaseholders living on DHHL land. The entity and leaseholder program provide much needed relief from high cost of living for many Hawaiian people. Residents, many of whom own their own homes on the leased land, pay their own utility bills. With Hawaii’s sky high rates for electricity, needless utility spending puts a major crimp in many peoples’ finances.

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That’s me (right) with a happy customer after switching his home to LEDs | image from Pono Home

DHHL homes are a high priority item for Hawaii Energy, the ratepayer funded energy conservation program serving the Hawaiian Electric Industries territories (Hawaii island, Maui, Lanai, Molokai, and Oahu), as it seeks to help Hawaii move toward 100% clean energy by 2045.

Hawaii Energy has partnered with our company, Pono Home, a Honolulu-based home efficiency company, to provide retrofits to DHHL residents free of charge. The program is funded through the state’s barrel tax, which levies a small fee on each barrel of oil that gets imported to the Hawaiian islands. The program covers free high efficiency fixture retrofits (e.g., LED lighting), and will deliver energy educational materials to people who may not have been exposed to that sort of material in the past. Education materials will include very practical yet very useful things like effective tips to hang clothes to dry, how to stay cool using energy efficient Air Conditioning alternatives, and more, and have been translated into multiple languages.

The program kicked off earlier this month, and so far, DHHL residents participating in the program have received an average of about $400 worth of efficiency upgrades to their homes, with payback periods that should be achieved within one year, and life expectancies on all installed products to extend for many years to come, yielding significant lifetime energy savings.


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Scott Cooney

Scott Cooney (LinkedIn) is a serial eco-entrepreneur focused on making the world a better place for all its residents. Scott is the founder of CleanTechnica and was just smart enough to hire someone smarter than him to run it. He then started Pono Home, a service that greens homes, which has performed efficiency retrofits on more than 20,000 homes and small businesses, reducing carbon pollution by more than 27 million pounds a year and saving customers more than $6.3 million a year on their utilities. Scott wanted to contribute to native ownership of the clean energy revolution, so he gifted Pono Home to a long tenured employee with native Hawaiian roots for just the liquidation value, turning down a mainland company interested in purchasing the company. In a previous life, Scott was an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, a consultant at Saatchi & Saatchi S, where he worked with a team to educate and empower millions of employees to live healthier and more sustainably. He is the author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill) , and Green Living Ideas. Scott is an occasional investor, currently he has investments in Rivian (RIVN).

Scott Cooney has 188 posts and counting. See all posts by Scott Cooney