While most of those reading this have probably been referring to Tesla simply as “Tesla” rather than as “Tesla Motors” for some time now, the company was still officially the latter … until today.
Reports are that Tesla posted the necessary SEC paperwork to officially change its name earlier today — so the official name and the one used by most observers (and consumers) are now the same.
Why does this matter? It doesn’t much, but presumably it’s a means of further clarifying that the company isn’t involved simply in the automotive industry, but also in the home and commercial energy storage sectors and also now in the solar energy sector (after acquisition of SolarCity).
With the company’s energy storage business now growing rapidly, and its solar roof products looking likely to sell pretty well when released, the move seems to make a lot of sense — after all, there are likely to be people who will purchase the company’s energy storage or solar roof products that will never purchase one of its cars.
Tesla Motors has changed its name to Tesla. https://t.co/u2AENjVoxR
— Alistair Charlton (@AlistairJ90) February 1, 2017
Engadget provides more: “The obvious, tedious comparison to make is with Apple, which chose to ditch ‘Computer’ from its name way back in 2007. It was the moment that the company signposted that the iPod wasn’t simply a fluke and that it saw its future in consumer electronics. After all, the change was announced on the same day that it announced the first generation iPhone.”
A good comparison, though I had to laugh a bit about the reference to 2007 as being “way back.” I guess that I’m just getting really effing old by modern tech industry standards.
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