Tesla Model S Named Best Model In “Customer Love Index”

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The Tesla Model S has been named as the “Best Model” in a newly released “Customer Love Index,” which comes from the market research firm Strategic Vision.


The Strategic Vision Customer Love Index is calculated from an annual survey performed by the firm, which asks owners of the vehicles in question to provide feedback on value, quality, enjoyment, etc.

This “etc.” apparently includes things as vague as the owners’ emotional attachment to their vehicles and overall sentiment. Whether or not the owners have become advocates for the brands in question and evangelize their models to friends, family, and strangers also factors in.


With regard to the Tesla Model S, the survey found that owners had good things to say about overall performance, the vehicle’s appearance/styling, and it’s extensive state-of-the-art tech features (Autopilot, Autopark, over-the-air updates, etc.).

It’s interesting that the Model S seems to have stolen praise from the more traditional luxury auto manufacturers owing in part to its “sexiness” — I guess that Tesla CEO Elon Musk called it back at the start when he decided on the plan to reveal a “SEXY” lineup (Model S, Model E/3, Model X, and Model Y).

The company’s association with the tech industry has no doubt helped it as well — serving as a clear differentiation from the established auto manufacturers, which have practically nothing to do with the tech industry.


Those looking to see the index rankings can find them here.

Notably, there was also a category for “alternative fuel” vehicles. Unsurprisingly, the Chevy Volt plug-in hybrid (PHEV) managed to be ranked as the top mid-sized vehicle amongst owners in that category. We’ve reported previously a number of times on the high opinion most Volt owners seem to have of their cars. In fact, according to Consumer Reports, Chevy Volt owners were the happiest with their cars of all drivers for two years in the US — until the Model S came along.

Photos by Unplugged Performance

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James Ayre

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

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