Published on January 3rd, 2014 | by Zachary Shahan


Is Tesla Looking To Sell “SEXY” Brand?

January 3rd, 2014 by  

tesla model x back

We all know the phrase — “sex sells.” I saw an interesting comment a month or so ago noting that, if Tesla’s next model is the Tesla Model E (which is widely assumed to be the case due to a trademark request for “Model E” filed last year), Tesla’s three models would then spell out S-E-X.

However, even beyond that, I also found out about a week ago that Tesla already has the trademark for “Model Y.” So, the “only logical conclusion” here is that Tesla is looking to develop a “SEXY” brand, right? (But who didn’t already know that?)

For some background, here are some stories on the Model X:

And here are some stories on the Model E:

And I’ll open up comments on what the Model Y would be.

Of course, you know what they say about assumptions, but wouldn’t that just play into the story further?… I think I’ll shut my mouth now.

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About the Author

is tryin' to help society help itself (and other species) with the power of the typed word. He spends most of his time here on CleanTechnica as its director and chief editor, but he's also the president of Important Media and the director/founder of EV Obsession, Solar Love, and Bikocity. Zach is recognized globally as a solar energy, electric car, and energy storage expert. Zach has long-term investments in TSLA, FSLR, SPWR, SEDG, & ABB — after years of covering solar and EVs, he simply has a lot of faith in these particular companies and feels like they are good cleantech companies to invest in.

  • Prashanth Sidhartha Kande

    Musk publically mentioned about the SEXY brand in one of his interviews. he said something in the lines “auto industry is not particularly famous for its sense of humor, so we want to change that perception about auto industry..”. I maybe wrong but it was in his interview at Stanford. Don’t hate me if you watch entire 1hr interview and not find reference of this point.

  • WeaponZero

    The Gen 3 car actually consists of 2 cars (Musk said so at one point), just like Gen 2 consists of 2 cars (Model S sedan and Model X CUV).

    The rumor is that Model E is the Gen 3 sedan, while Model Y is the Gen 3 CUV.

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