Interviewing Unplugged Performance Founder Ben Schaffer (Exclusive Video Interview)

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It was great fun touring Unplugged Performance on my trip to Los Angeles for the Tesla Model 3 unveiling. Whether you are familiar with Unplugged Performance or not, the videos below should be quite interesting to you.

CleanTechnica & EV Obsession got to interview Ben Schaffer, the CEO and founder of Unplugged Performance, regarding what they do, where their inspiration originates, the company makeup, the Tesla Model 3 & Model X & Model S, and more. We also chatted about the underlying fundamentals of how to make a car faster — make it more powerful or lighter — which led to a bit of a chat about the BMW i3, BMW i8, how they compare to an SUV from Tesla, etc.

In the second video, you can also check out some of Unplugged Performance’s super-light parts, many of which are created with genuine carbon fiber that Unplugged Performance produces in house. Below the videos, you can enjoy a bunch of beautiful photos taken by Kyle Field.

A huge thanks to Ben for taking the time on such a busy day to both chat with us and host us for the evening (something we can’t express enough thanks for), and to Nicolas Zart for his video work and Kyle Field for the great pics.

All photos by Kyle Field | CleanTechnica | EV Obsession


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Zachary Shahan

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

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