The iPhones 6s and 6s Plus have just been released and along with some specs upgrades — like a better camera and a more advanced touchscreen — Apple is also upgrading their best-selling products in an environmental sense.
According to the company’s own measurements, which look at how much CO2 is emitted during the production, distribution, consumer usage, and recycling of the devices, the two new models save 14% and 16% carbon output compared to last year’s iPhones.
Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives, told the Associated Press that these numbers are for a big part the result of changes that have been made in the purchasing and manufacturing of the aluminium used in the iPhones. The carbon footprint here was cut in half from last year, she said.
Apple has made a lot of improvements with regard to its ecological footprint in recent years. The company boasts that all its data-centres, offices, and stores in the US are now powered by renewable energy. On a worldwide basis, there is still some work to be done, with around 13% of Apple’s energy still coming from fossil sources.
These efforts are of course not just for charity. They will improve Apples image, and thereby sales. Also, saving the environment saves money. As CEO Tim Cook pointed out at the Goldman Sachs’ Internet and Technology conference earlier this year about shifting to green power sources: “We expect to have a very significant savings because we have a fixed-price for the renewable energy, and there’s quite a difference between that price and the price of the brown energy.”
This is what you get if you combine Apples commitment to a better climate with its PR devision: