Renewable energy company Ethical Electric has grown its customer based to 56,000. The company only launched in 2012, so acquiring that many customers for its delivery of 100% clean energy in several years is quite a feat. Ethical Electric buys electricity from wind and solar farms in the wholesale market and it sells that electricity to homeowners and business owners. The electricity is delivered through local utilities, but does not involve any fossil fuels. Because fossil fuels are not used, Ethical Electric customers, by choosing electricity from solar and wind power sources, have prevented about 588,471,000 pounds of CO2 from being emitted.
“Ethical Electric’s corporate giving underlines the collective impact consumers can create on climate and the environment. Now more than ever, renewable energy is the best option for utility customers to create,” explained Tom Matzzie, Founder and CEO of Ethical Electric.
Additionally, about 15,000 pounds of air pollution per customer are not emitted annually, because Ethical delivers only delivers electricity from clean sources. $543,000 has been donated by the company to nonprofit organizations that are focused on environmental education and social justice that can also benefit the planet.
Ahead of the curve seems to be the position the company is in, but not too far ahead — some research has indicated many Americans now understand that coal emissions are not healthy. “We have consistently found that a majority of Americans support policies such as the recently introduced EPA regulations of greenhouse gas emissions from coal-fired power plants. These represent more than just climate policy; they offer an opportunity to reduce air and water pollution locally. Burning less coal for electricity means fewer cases of asthma, fewer cases of heart disease, and less contamination of drinking water, and people respond to these results.”
In fact, a Harvard Medical School study found that the true cost of relying on coal for electricity generation is at least $500 billion a year… in the US alone.
Climate change is something that doesn’t seem to have sunk in quite as deeply as the health hazards of toxic air pollution, but if we continue to have severe droughts and other extreme weather events linked to global warming, we could see a change in that perception.
At any rate, wind and solar power seem to be very much poised to expand over the coming decades, so any company that is in position to deliver clean electricity could do very well. Of course, it will also be providing an important service to society — both in terms of transitioning customers off of fossil fuels and in reducing air pollution.
We conducted an interview with Tom Mazzie, the CEO of Ethical Electric a while ago. If you would like to read it, check it out here: Clean Energy Delivered to Your Door: Ethical Electric Interview.
Seven states in the Midwest, Northeast, and Mid-Atlantic currently have Ethical electricity available.
Image Credit: Ethical Electric
Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.