Published on October 29th, 2014 | by James Ayre33
Former Fisker CEO Drops Tesla Some Advice
October 29th, 2014 by James Ayre
Tesla shouldn’t have spent resources on the development of the all-wheel-drive version of the Model S, but rather should have used those resources to speed the development of the “affordable” 4th model, according to former Fisker Automotive CEO (and ex-Chevrolet Volt vehicle-line director) Tony Posawatz.
In addition to the advice/criticism, the former luxury-PHEV CEO offered some praise as well — giving note to a number of Tesla’s recent actions.
Given that Tesla’s stock actually fell somewhat with the announcement of the D, perhaps Tony has a point? Though, of course, you should always note who the person giving feedback is (as far as actions/effectiveness goes), and in this case that’s the ex-CEO of Fisker…. Hmm.
Interesting interview either way. Here are some of the best excerpts (via Benzinga):
“I do have some general concerns around their ability to make a profitable model that’s a high-volume model,” Posawatz stated. “I think, if you look at their dependence currently on the [Zero Emission Vehicle] credits for revenue and profit … it’s not a business model that I think is sustainable.”
Another key element that Posawatz pointed out that would be key to Tesla’s success is partnerships, because the automaker could benefit from the scale partners could provide.
“[The automotive industry] is an industry that requires a lot of capital, and scale does matter as it relates to trying to get your costs down,” he explained. “If you’re buying a million steering columns, it costs you a hell of a lot less than if you’re buying a few thousand steering columns.”
Not so sure that I agree with some of Posawatz’s inferences, but the point about focusing more on “affordable” models does seem to be a reasonable point.
The next few years look to be a roller coaster for Tesla, and should help to offer some clarity on the intelligence of the company’s recent choices.
Regarding Fisker, a new Fisker Karma was recently unveiled… but it’s basically the same as the previous one. We’ll see if Fisker can stay afloat this time around.
Image Credit: Tesla Motors
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