Connect with us

Hi, what are you looking for?

CleanTechnica

Cars

Former Fisker CEO Drops Tesla Some Advice

Tesla shouldn’t have spent resources on the development of the all-wheel-drive version of the Model S, but rather should have used those resources to speed the development of the “affordable” 4th model, according to former Fisker Automotive CEO (and ex-Chevrolet Volt vehicle-line director) Tony Posawatz.

In addition to the advice/criticism, the former luxury-PHEV CEO offered some praise as well — giving note to a number of Tesla’s recent actions.

image

Given that Tesla’s stock actually fell somewhat with the announcement of the D, perhaps Tony has a point? Though, of course, you should always note who the person giving feedback is (as far as actions/effectiveness goes), and in this case that’s the ex-CEO of Fisker…. Hmm.

Interesting interview either way. Here are some of the best excerpts (via Benzinga):

“I do have some general concerns around their ability to make a profitable model that’s a high-volume model,” Posawatz stated. “I think, if you look at their dependence currently on the [Zero Emission Vehicle] credits for revenue and profit … it’s not a business model that I think is sustainable.”

Another key element that Posawatz pointed out that would be key to Tesla’s success is partnerships, because the automaker could benefit from the scale partners could provide.

“[The automotive industry] is an industry that requires a lot of capital, and scale does matter as it relates to trying to get your costs down,” he explained. “If you’re buying a million steering columns, it costs you a hell of a lot less than if you’re buying a few thousand steering columns.”


 

Not so sure that I agree with some of Posawatz’s inferences, but the point about focusing more on “affordable” models does seem to be a reasonable point.

The next few years look to be a roller coaster for Tesla, and should help to offer some clarity on the intelligence of the company’s recent choices.

Regarding Fisker, a new Fisker Karma was recently unveiled… but it’s basically the same as the previous one. We’ll see if Fisker can stay afloat this time around.

More Tesla news.

Tesla Motors website.

Image Credit: Tesla Motors

 
 
 
Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 

Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!
 

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Advertisement
 
Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

Comments

You May Also Like

Cars

In some ways, this is hardly news at all. Since Aptera re-emerged in 2019-2020, all of the vehicle’s prototypes have had a Tesla plug...

Clean Transport

A new video of the Tesla Cybertruck has surfaced online, showing some significant changes to its design. Tesla makes the absolute coolest toy for...

Batteries

How long does a Tesla battery last in Australia? This is becoming more of a common question now that Tesla has doubled its presence...

Cars

The great Aussie road trip continues. Read part 1 here and part 2 here. Our Bairnsdale accommodation was not only luxurious but had Tesla...

Copyright © 2022 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.