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Published on May 4th, 2013 | by Zachary Shahan

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Coda Files For Bankruptcy, Switching To Energy Storage Focus

May 4th, 2013 by  


Not long ago, I happened to get connected with a high-up at Coda. A few back-and-forths seemed to confirm what was pretty clear already — the carmaker was doomed. There are a lot of potential reasons for the failure — and, in actuality, it’s probably all of them combined.

2011_coda_sedan

For one, Coda didn’t seem to be on anyone’s radar. I almost never saw anyone hype the car. As Chris DeMorro of Gas2 notes, the Coda Coda (Coda Automotive is the name of the company and its only model) “offered adequete range in a very boring, Chinese-built package.” Some might like the design, but yes, it was designed to look like a common car, nothing more.

Furthermore, the car wasn’t cheap. At $37,250, it needed something more exciting (which it didn’t have) in order to compete with the Nissan Leaf and a range of other plug-in electric cars.

Coda tried offering 10,000 miles of free charging to boost sales in October 2012, but you know the cliché — too little, too late.



In most regards, it seems Coda was average — it did raise $300 million in private capital, but it was denied a $334 million Department of Energy loan (I believe Fisker and Tesla were the only electric car companies to get those loans).

The company isn’t looking to go away completely, however. It is now “focusing its business strategy on the growing energy storage market,” according to the Coda website (which is currently just one simple page of text). As Chris notes, that’s not such an easy market either: “Filing for Chapter 11 bankruptcy in a Delaware court, Coda will attempt to reorganize itself around an energy storage solutions plan. The company will use the same battery packs, but will forgo the whole car part, entering a far less capital-intensive (but some would argue still over-saturated) marketplace.”

Looks like I need to head on over to our “Electric Cars For Sale In 2013” page and remove the Coda and the Fisker Karma.


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About the Author

Zach is tryin' to help society help itself (and other species). He spends most of his time here on CleanTechnica as its director and chief editor. He's also the president of Important Media and the director/founder of EV Obsession and Solar Love. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, and Canada. Zach has long-term investments in TSLA, FSLR, SPWR, SEDG, & ABB — after years of covering solar and EVs, he simply has a lot of faith in these particular companies and feels like they are good cleantech companies to invest in. But he offers no professional investment advice and would rather not be responsible for you losing money, so don't jump to conclusions.



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