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Cars BMW i Genius Artificial Intelligence

Published on September 7th, 2013 | by Zachary Shahan


“BMW i Genius” Salespeople (that is, Artificial Intelligence) Developed By 19-Year-Old

BMW isn’t just jumping into the electric vehicle arena and throwing some gorilla glass on it i-brand cars. It’s also employing robots to help sell them.

“In a world-first, BMW is employing artificial intelligence to promote its ground-breaking new electric cars through an automated information service for UK customers,” Automotive World writes.

“‘BMW i Genius’ uses specially developed software to interact with potential customers in a live question and answer format that works on a mobile platform. Users simply text in a question relating to BMW i and the BMW i Genius system will instantly respond with a detailed and helpful answer. The adaptive system is capable of interpreting words, the context of those words and the sentiment behind each question in order to respond. Subsequent questions can be asked allowing an informative, real-time conversation.”

BMW i Genius Artificial Intelligence

Image Credit: LBM

“BMW i Genius is capable of understanding each question and responding accurately every time just as if you were talking to an expert from the company,” BMW Group UK Marketing Director Chris Brownridge says. ”The system operates around the clock allowing the consumer to ask any question relating to the i cars but without the hassle of having to pick up the phone or go into a dealership.“

Interestingly, the developer behind the BMW i Genius system is just 19 years old (surely, a genius himself). Technically, the developer is London Brand Management (LBM), but the founder of LBM is 19-year-old Dmitry Aksenov.

“We are delighted to have been chosen by BMW Group as a partner for the launch of this exciting and innovative electric vehicle,” Aksenov writes. ”Like the BMW i3, our Artificial Intelligence software is truly groundbreaking and provides a unique channel for BMW and its customers to make better buying decisions by getting access to the right information at the right time in the right place.”

The partnership between LBM and BMW was facilitated by “The Bakery,” which is not a normal bakery but rather a business accelerator program, as well as media agency Vizeum.

For more on BMW’s coming electric cars and related news, see our BMW archives (the link a few words back) or some of these key stories:

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About the Author

is the director of CleanTechnica, the most popular cleantech-focused website in the world, and Planetsave, a world-leading green and science news site. He has been covering green news of various sorts since 2008, and he has been especially focused on solar energy, electric vehicles, and wind energy for the past four years or so. Aside from his work on CleanTechnica and Planetsave, he's the Network Manager for their parent organization – Important Media – and he's the Owner/Founder of Solar Love, EV Obsession, and Bikocity. To connect with Zach on some of your favorite social networks, go to and click on the relevant buttons.

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