Cars BMW i Genius Artificial Intelligence

Published on September 7th, 2013 | by Zachary Shahan

0

“BMW i Genius” Salespeople (that is, Artificial Intelligence) Developed By 19-Year-Old

September 7th, 2013 by  

BMW isn’t just jumping into the electric vehicle arena and throwing some gorilla glass on it i-brand cars. It’s also employing robots to help sell them.

“In a world-first, BMW is employing artificial intelligence to promote its ground-breaking new electric cars through an automated information service for UK customers,” Automotive World writes.

“‘BMW i Genius’ uses specially developed software to interact with potential customers in a live question and answer format that works on a mobile platform. Users simply text in a question relating to BMW i and the BMW i Genius system will instantly respond with a detailed and helpful answer. The adaptive system is capable of interpreting words, the context of those words and the sentiment behind each question in order to respond. Subsequent questions can be asked allowing an informative, real-time conversation.”

BMW i Genius Artificial Intelligence

Image Credit: LBM


“BMW i Genius is capable of understanding each question and responding accurately every time just as if you were talking to an expert from the company,” BMW Group UK Marketing Director Chris Brownridge says. “The system operates around the clock allowing the consumer to ask any question relating to the i cars but without the hassle of having to pick up the phone or go into a dealership.“

Interestingly, the developer behind the BMW i Genius system is just 19 years old (surely, a genius himself). Technically, the developer is London Brand Management (LBM), but the founder of LBM is 19-year-old Dmitry Aksenov.

“We are delighted to have been chosen by BMW Group as a partner for the launch of this exciting and innovative electric vehicle,” Aksenov writes. “Like the BMW i3, our Artificial Intelligence software is truly groundbreaking and provides a unique channel for BMW and its customers to make better buying decisions by getting access to the right information at the right time in the right place.”

The partnership between LBM and BMW was facilitated by “The Bakery,” which is not a normal bakery but rather a business accelerator program, as well as media agency Vizeum.

For more on BMW’s coming electric cars and related news, see our BMW archives (the link a few words back) or some of these key stories:

 
 
Get CleanTechnica’s 1st (completely free) electric car report → “Electric Cars: What Early Adopters & First Followers Want.”
 
Keep up to date with all the hottest cleantech news by subscribing to our (free) cleantech newsletter, or keep an eye on sector-specific news by getting our (also free) solar energy newsletter, electric vehicle newsletter, or wind energy newsletter.

 

Tags: , , , , , , ,


About the Author

is tryin' to help society help itself (and other species) one letter at a time. He spends most of his time here on CleanTechnica as its director and chief editor. Otherwise, he's probably enthusiastically fulfilling his duties as the director/editor of EV Obsession, Gas2, Solar Love, Planetsave, or Bikocity; or as president of Important Media. Zach is recognized globally as a solar energy, electric car, energy storage, and wind energy expert. If you would like him to speak at a related conference or event, connect with him via social media: ZacharyShahan.com, .



Back to Top ↑
  • Advertisements

  • Top Posts & Pages

  • Cool Cleantech Events

    Energy Storage USA, June 15–16, San Diego, California (US)
    Only event in the United States focused exclusively on the commercialization of storage.

    American Renewable Energy Day Summit Storage USA, June 20-24, Snowmass, Colorado (US)
    The American Renewable Energy Institute (AREI) brings together thought leaders and experts to foster climate change solutions.

    InterSolar North America, July 12–14, San Francisco, California (US)
    The most-attended solar event in the US. We’ll be there– will you?

    EES North America, July 12–14, San Francisco, California (US)
    International exhibition for batteries and storage, co-located with InterSolar.

    More details are on: Cleantech Events.

  • Advertisement

  • CleanTechnica Electric Car Report

    Electric Cars Early Adopters First Followers
  • Tesla Model 3 FAQ … Answered!

    Tesla Model 3 side
  • Tesla Model 3 Review by EVANNEX

    Tesla Model 3 Review from EVANNEX
  • Tesla Model 3 Exclusive Video

    Tesla Model 3 Video
  • Tesla Model 3 Exclusive Pictures

    Tesla Model 3 Video
  • Tesla Model X Review #1 (Video)

    Tesla Model X Review from new owners Zach Shahan
  • Tesla Model X Review #2 (Pictures)

    Tesla Model X Review from Kyle Field
  • Tesla Model S Long-Term Review

    Tesla Model S Long Term Review from Kyle Field
  • Nissan LEAF Long-Term Review

    Nissan LEAF Long Term Review from Cynthia Shahan
  • Interview with Michael Liebreich

    Interview with Michael Liebreich
  • Interview with Akon (Teslas & Solar)

    Interview with Akon Tesla Model S Tesla Model X Solar Power Africa
  • Interview with Dr Nawal Al-Hosany

    Interview with Dr Nawal Al-Hosany
  • Interview with Gro Brundtland

    Gro Brundtland
  • Interview with President of Iceland

    President of Iceland Ólafur Ragnar Grímsson
  • Interview with Nick Sampson

    Faraday Future VP Nick Sampson
  • Interview with Dipal Barua

    Dipal Barua 1st ZFEP WInner
  • Interview with Jonathon Porritt

    Jonathon Porritt
  • Interview with Clint Wilder

    Interview with Clint Wilder
  • Interviews with Solar Impulse Pilots

    Bertrand Piccard Andre Borschberg
  • Check out more CleanTechnica Videos.

  • Join The Solar Revolution!

    Edison-solar-energy solar-energy-spill-nice-day
  • Cost of Solar Panels

    cost-of-solar-down
  • Search the IM Network


Shares