“In a world-first, BMW is employing artificial intelligence to promote its ground-breaking new electric cars through an automated information service for UK customers,” Automotive World writes.
“‘BMW i Genius’ uses specially developed software to interact with potential customers in a live question and answer format that works on a mobile platform. Users simply text in a question relating to BMW i and the BMW i Genius system will instantly respond with a detailed and helpful answer. The adaptive system is capable of interpreting words, the context of those words and the sentiment behind each question in order to respond. Subsequent questions can be asked allowing an informative, real-time conversation.”
“BMW i Genius is capable of understanding each question and responding accurately every time just as if you were talking to an expert from the company,” BMW Group UK Marketing Director Chris Brownridge says. “The system operates around the clock allowing the consumer to ask any question relating to the i cars but without the hassle of having to pick up the phone or go into a dealership.“
Interestingly, the developer behind the BMW i Genius system is just 19 years old (surely, a genius himself). Technically, the developer is London Brand Management (LBM), but the founder of LBM is 19-year-old Dmitry Aksenov.
“We are delighted to have been chosen by BMW Group as a partner for the launch of this exciting and innovative electric vehicle,” Aksenov writes. “Like the BMW i3, our Artificial Intelligence software is truly groundbreaking and provides a unique channel for BMW and its customers to make better buying decisions by getting access to the right information at the right time in the right place.”
The partnership between LBM and BMW was facilitated by “The Bakery,” which is not a normal bakery but rather a business accelerator program, as well as media agency Vizeum.
For more on BMW’s coming electric cars and related news, see our BMW archives (the link a few words back) or some of these key stories:
- BMW i3 Officially Unveiled (27-Minute Video From NYC, Beijing, & London World Premiere)
- BMW i3 Electric Car — €34,950 ($46,126)
- BMW i8 Specs Finally Released, Boasts 94 MPG 184 MPH Top Speed
- BMW i8 Reviews & Video Teaser
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