Where are the Gaps in the Solar Marketplace?

92% of people think we need to develop and use solar power, but less than 1% of US power is from solar. Where are the gaps?
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I can identify three main ones, but they seem to be getting addressed more and more by a wide variety of parties — public, private and non-governmental. So, what is left?
Recently, a study by Kelton Research showed that most people think solar is the most important energy source the government should fund and most think they will get solar within the next five years. Nonetheless, only about 3% of those respondents had solar power and less than 1% of the power in the entire US is from solar.
Why the huge gap? And who is trying to fill it?
Major factors seem to be: 1) cost, 2) lack of information, and 3) just the effort it takes to switch from one power source to another.

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