Where are the Gaps in the Solar Marketplace?

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One Piece Left?

People can stop dreaming and step into the solar age. The information and cost gaps are shrinking. Now, the most needed component is the personal effort to make the switch. That shouldn’t be the hardest thing, but inertia is inertia and change can be difficult even when it is wanted. Perhaps, more mainstream public activism, more effective marketing solutions, or some new creative gap-filler is necessary to get more people to make the switch. The atmosphere is set. The information is here. The costs are dropping left and right. People just need to make the move and make it happen. Hopefully, this won’t take too long.

Desire for solar: 92%. Solar power in the US: 1%. One more puzzle piece to connect the two sides?

Related Articles:

1) Solar Energy Blowing Up, & in Surprising Places!

2) Survey Says!.. 92% of Americans Want Solar Power

Image Credit 1: royal19 via flickr under a Creative Commons license

Image Credit 2: Kıvanç Niş via flickr under a Creative Commons license

Image Credit 3: notsogoodphotography via flickr under a Creative Commons license

Image Credit 4: laurez via flickr under a Creative Commons license


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Zachary Shahan

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

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