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Where are the Gaps in the Solar Marketplace?

92% of people think we need to develop and use solar power, but less than 1% of US power is from solar. Where are the gaps?


I can identify three main ones, but they seem to be getting addressed more and more by a wide variety of parties — public, private and non-governmental. So, what is left?

Recently, a study by Kelton Research showed that most people think solar is the most important energy source the government should fund and most think they will get solar within the next five years. Nonetheless, only about 3% of those respondents had solar power and less than 1% of the power in the entire US is from solar.

Why the huge gap? And who is trying to fill it?

Major factors seem to be: 1) cost, 2) lack of information, and 3) just the effort it takes to switch from one power source to another.

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Written By

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.


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