Perhaps Tesla was smart to get rid of its press people. When Tesla builds a new factory, people go out with their drones and post pictures on Twitter. Everyone spreads them around, and the EV writers (like me) all go on the EV news sites (like this one you’re looking … [continued]
On Friday, General Motors debuted its new “Everybody In” marketing campaign and redesigned GM logo in a private briefing for automotive and advertising reporters as part of the company’s ongoing efforts to convince stakeholders that the company is truly serious about accelerating mass adoption of electric vehicles.
Nikola Motor and General Motors are kicking off a new strategic partnership that will see General Motors doing the heavy lifting to bring the Nikola Badger to market. In exchange for a $2 billion equity stake in Nikola and the right to nominate one director to the Nikola board, General … [continued]
