Tesla’s Competitive Advantage Under A Magnifying Glass — The Netherlands
It’s easy to ignore Tesla’s Dutch sales success as just a temporary fluke created by an incentive change. And it is, but that is not the interesting thing about it.
It’s easy to ignore Tesla’s Dutch sales success as just a temporary fluke created by an incentive change. And it is, but that is not the interesting thing about it.
Numbers for August passenger vehicle sales in the Netherlands were just published. The detailed numbers are not yet available, only the totals. Officially, sales are down by 16% year over year (YoY).
For this piece, I will use the information on Tesla’s website to determine if paying cash, taking a loan, or leasing is the best option if you want a Tesla Model 3 Standard Range Plus (SR+). The twist here is I did these calculations for Switzerland, Norway, the Netherlands, China, and the UK. These were some of the most popular markets for Tesla in Q1 2019. I added in the UK, since it has been suffering for 3 years and deserves some attention.
It was 6 weeks ago, early December 2018, that European reservation holders were asked to configure their Tesla Model 3’s. The expectation was deliveries would begin somewhere in second half of the first quarter of 2019, but many were also doubtful of that timeline.