Seven months ago, we announced that Tesla had arrived in the Colombian market looking for blood. With a Model 3 launched below $30,000 and a Model Y below $32,500, the brand was offering a premium feeling for mass market prices, outcompeting pretty much everyone else in the EV landscape, including … [continued]
So far this month, we have seen global trade start to realign on multiple fronts. Past relationships are failing. New alliances are forming. Canada created an opening for Chinese EVs. The UK is headed to China to repair the relationship between the two countries. Finland is also looking for a … [continued]
Colombia’s EV market has been setting record after record lately, reaching 10% market share in November and rising to 12.9% (10.7% BEV) in December! Last month, EV sales reached an all-time high of 3,905 units, 80% more than a year prior, and 60% above the previous record from October 2025. … [continued]
EV sales in Central and South America are growing steadily, thanks to imports from Chinese companies like BYD and Great Wall.
China is the Queen of EVs. That much we know for certain. The advantage that Chinese automakers have — rightfully — gained over their competitors will not be an easy one to overcome. And yet, to take the fall of the centennial automobile industries of North America, Europe, and non-Chinese … [continued]
Last weekend, the future was on display in Bogota. From August 21st to 24th, a small EV exposition was hosted in Bogotá’s Carrera Mall, called Expoferia of EVs and HEVs (not very creative, I know). On Sunday, lacking anything better to do, I decided to stop by to check what … [continued]
ChatGPT generated this panoramic triptych combining a Norwegian EV-filled highway, a Chinese EV factory floor, and Santiago’s red electric buses, symbolizing global tipping points in electrification
The story of electric vehicle adoption is not a straight line, but a set of curves shaped by markets, policies, and feedback loops. Diffusion of innovations theory reminds us that early adopters pave the way before the early majority tips the balance. Logistic s-curves show why adoption is slow at … [continued]
ChatGPT generated this panoramic street scene in Bogotá, capturing a row of red electric buses lined up along a busy urban avenue, symbolizing the city’s leadership in public transport electrification
South America is arriving late to the electric vehicle transition, but the pace of change is beginning to quicken. For most of the 2010s, the region was a marginal player, with electric cars counted in the hundreds while China and Europe were racing ahead in the millions. That has shifted … [continued]
EV sales get all the coverage, but EV manufacturing is as important (if not more) in the sustainability of this transition and the political will to support it. Latin America, despite its relatively small vehicle market, has a significant vehicle manufacturing base, be it because of the protection of the … [continued]
It’s finally happening. After years of watching Argentina’s EV market linger, staying at or below 0.1% market share, the tides seem to be turning. BYD seems unstoppable lately and it seems it will enter head-on one of the least electrified markets in the world and the perennial laggard in Latin … [continued]
