Porsche

The Race Nobody Sees: Formula E’s Madrid Round Is a War of Invisible Margins

Speed is a distraction. The real battle in electric racing happens where no camera can follow — inside the algorithms, the thermal curves, and the split-second decisions that determine whether a championship is won or lost before the car even crosses the finish line. The ABB FIA Formula E World … [continued]

Learning from Data: Volkswagen Group Launches Europe-Wide Initiative for Greater Road Safety

Volkswagen Group brands aim to further optimize driver assistance systems using sensor and image data from customer vehicles and real traffic situations Positive contribution to overall road safety is expected Customer consent is a fundamental prerequisite Planned rollout across around 40 European countries starting January 2026 The Volkswagen Group is … [continued]

Why Porsche Chose the Past: Inside the Emotional Economics of Engine Noise and Nostalgia

The sound of a Porsche at full throttle is as much a part of its brand as the crest on the hood. The flat-six engine’s rasping echo through a tunnel is not just a mechanical event. It is a declaration of identity. That has always been Porsche’s gift. It builds … [continued]