The RAV-4 Was An EV Experiment That Continues To Be One
WHEN Hiroshi Okuda assumed the presidency of Toyota Motor Corporation in 1995, he fundamentally shifted the automaker’s global strategy. Recognizing the pressure of California’s impending zero-emission mandates and the long-term threat of petroleum depletion, Okuda demanded that Toyota accelerate its environmental vehicle programs from theoretical research into market-ready reality. Under … [continued]
