Japan

The Insteroid has a digital twin. We aren't sure which is which. (Image from Hyundai)

Hyundai’s Focus at JMS 2025: Gaming Culture & Hydrogen

TOKYO — After a twelve-year absence, Hyundai Motor Company returned to the Japan Mobility Show with its largest public activation ever mounted in the Japanese market. Rather than competing directly with Toyota, Honda, and Nissan in the hybrid-dominated passenger segment, Hyundai unveiled a dual strategy targeting two distinct niches where … [continued]

(Image from Energy Omni)

Op-Ed: Japan’s Offshore Wind Dream Hits a Wall — Can Industry Reform Save It?

When Mitsubishi Corporation walked away from three massive offshore wind projects in August, paying ¥20 billion in penalties rather than proceeding, it sent shockwaves through Japan’s renewable energy sector. For a trading giant to abandon 1.7 gigawatts of capacity — enough to power 1.3 million homes — it signaled something … [continued]

Kazunari Kusunoki poses infront of the first two Mibot prototypes. (Photo from KG Motors)

MiBot Moves to Mass Production, Kicking off an Ultra-Compact EV Revolution in Asia

Stories of our discoveries of cars on bike lanes in Amsterdam may soon have a parallel narrative in Japan. MiBot, that tiny EV that CleanTechnica reported on in August, goes into production this year. CleanTechnica reached out to MiBot creator Kazunari Kusunoki, who is also the founder and CEO of … [continued]

China’s Direct Assault On Japan’s Most “Domestic” Automotive Segment

For years, Japan’s unique kei car segment has been considered untouchable territory, a sanctuary reserved exclusively for domestic automotive giants like Suzuki, Daihatsu, Nissan, and Honda. These affordable, boxy minivehicles have become vital to daily life across Japan, representing the backbone of personal transportation in dense urban centers and rural … [continued]

Early at the entrance of the 2025 Japan Mobility Show. Once it opens to the public, the crowds will be huge. (Photo by author)

The Foreign Invasion: BYD, Hyundai, & Kia Make Their Mark at the 2025 Japan Mobility…

TOKYO — The 2025 Japan Mobility Show this year felt like a crucial turning point for the Japanese automotive industry. There was a strong presence from BYD, which started in 2023 with the introduction and sales of the BYD Atto 3. The entry of the Chinese carmaker to Japan also … [continued]