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This year's Super Bowl commercials helped automakers to move their existing customer base toward new and important brand connections with EVs. Jeep, GM, and...
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This year's Super Bowl commercials helped automakers to move their existing customer base toward new and important brand connections with EVs. Jeep, GM, and...
If you were an alien, someone from Earth could tell you about the things Kevin Bacon has done on the big screen, and you’d...
The series of television commercials will balance GM's new all-electric transportation models with symbols of US traditions -- a "celebration of things that make...
Driving an EV is fun and surprising! Luxury, confidence, and being visionary are also themes that emerge in automakers' recent shift to EV marketing....
In a move that proves that Tesla is the leader of the auto industry in at least one sense, legacy automakers — Ford, Audi,...
