This year’s Super Bowl commercials helped automakers to move their existing customer base toward new and important brand connections with EVs. Jeep, GM, and Stellantis used the fascination with Super Bowl commercials to reimagine their brands and reinvigorate their consumer base.
If you were an alien, someone from Earth could tell you about the things Kevin Bacon has done on the big screen, and you’d think he was some sort of superhero. He once brought a town together through the power of dance. He also slew underground monsters that were eating … [continued]
The series of television commercials will balance GM’s new all-electric transportation models with symbols of US traditions — a “celebration of things that make America, America.” The choice of Sunday football is key to those connections.
Driving an EV is fun and surprising! Luxury, confidence, and being visionary are also themes that emerge in automakers’ recent shift to EV marketing. The stakes are high.
In a move that proves that Tesla is the leader of the auto industry in at least one sense, legacy automakers — Ford, Audi, and VW scrambled to get some EV advertising on Saturday Night Live last night. Lucid also joined the legacy automakers in this endeavor. This is a … [continued]
