electrification

How to Electrify a Home in Any Climate

Every day we hear more about the idea of  “electrifying everything” as one of the clearest paths to eliminating our carbon emissions. Combine clean renewable power with efficient all electric appliances and you have a recipe for a carbon neutral, comfortable home. But what about those of us living in … [continued]

Ford Doubles Down On Powertrain Hybridization At The Frankfurt Auto Show

At the Frankfurt Motor Show, Ford blasted onto the scene with a host of new vehicles for the European market that rolled in alongside new details about its plans for the electrification of its vehicle lineup.

The announcement represents a significant step forward for Ford, but underwhelms with significant caveats that Ford expects more than 50% of Ford passenger vehicle sales to be “electrified” by the end of 2022. Right up front in the announcement, Ford excludes its cash cow and the least efficient vehicles in the Ford stable, its F-series trucks.