Many corporations, focused on the relentless pursuit of profits, make their money at the expense of the people, and the planet. The only proper purpose of any business is to serve the society in which it operates, and to contribute to the protection of the planet we all depend on for our existence. Ecotricity, founded by Dale Vince, is almost unique amongst UK energy companies in aiming to do just that. Although it makes money, that is only a means to achieve its main aim, environmental protection. Its main method of environmental protection is by supplying and developing renewable energy in the UK.