city cars

Range & The Myth Of The “City Car”

The myth of the modern “city car” originates from the makers of Swatch watches. They thought there should be a market for stylish, functional, small cars for city dwellers — the same kind of people who bought their watches. This “SwatchMobile” became the Daimler Smart car. It was very popular, mainly among journalists who found it was something quirky to write about it. As far as sales goes, it turned out to be a product for a very small niche.