BYD launched the new Da Han last week as a global flagship-level sedan. This is not just an evolution of the Han and BYD brand. The Da Han challenges and, in many ways, beats top models from global premium automakers. The original Han was one of the first competitive, electrified … [continued]
It may be easy to dismiss initial numbers in emerging markets as being relatively small in quantity and purchasing power. But those markets are developing as the people within them develop. Establishing brand preference and tying the brand to the economic emergence of these countries has an impact that extends far beyond monthly sales rankings. Electric vehicles are the future, and BYD can make their brand most associated with that future. The opportunity exists to establish long-lasting brand preference that can span generations, if BYD can take advantage of it.
Plugin vehicles are all the rage in the Chinese auto market, with plugins scoring a new record, a little more than 1.1 million sales (in a 2.1-million-unit overall market). That’s up 51% year over year (YoY), compared to the overall market being up 5%. Looking deeper at the numbers, growth came … [continued]
Plugin vehicles are all the rage in the Chinese auto market, with plugins scoring a little more than 1 million sales (in a 1.9-million-unit overall market). That’s up 38% year over year (YoY), and the second best month ever, while the overall market is down 1% YoY. Looking deeper at the … [continued]
The electric car market in China is getting hotter and hotter, and more and more competitive. The big dog in the market is BYD, while Tesla’s Model Y and Model 3 are routinely at the top of the model sales chart. Searching for more sales, BYD and Tesla cut prices … [continued]
Plugin vehicles are all the rage in the Chinese auto market. Plugins scored more than 776,000 sales last month, up 22% year over year (YoY), which is this market’s second record month in a row. And expect the last quarter of the month to continue this record streak. The September … [continued]
Plugin vehicles are all the rage in the Chinese auto market. Plugins scored over 750,000 sales last month, up 36% year over year (YoY) and a new record. That pulled the year-to-date (YTD) tally to over 4.6 million units. Share-wise, with August showing another great performance, plugin vehicles hit 39% … [continued]
Plugin vehicles are all the rage in the Chinese auto market. Plugins scored over 658,000 sales last month, up 31% year over year (YoY). That pulled the year-to-date (YTD) tally to over 3.9 million units. Share-wise, with July showing another great performance, plugin vehicles hit 38% market share! Full electrics … [continued]
Plugin vehicles are all the rage in the Chinese auto market. Plugins scored over 700,000 sales last month, up 28% year over year (YoY). That pulled the year-to-date (YTD) tally to over 3.2 million units. Share-wise, with June showing another great performance, plugin vehicles hit 38% market share! Full electrics … [continued]
Plugin vehicles are all the rage in the Chinese auto market. Plugins scored 600,000 sales last month, up 54% year over year (YoY). That pulled the year-to-date (YTD) tally to over 2.5 million units. Share-wise, with May showing another great performance, plugin vehicles hit 35% market share! Full electrics (BEVs) … [continued]
