BMW is perhaps the automaker most under threat from Tesla Motors. Its brand is about innovation, sporty design, and stellar performance — all in a sophisticated, premium package. Hmm, that sounds like Tesla too, doesn’t it?
I haven’t been watching too closely in recent months, but while pulling BMW i3 sales data for our monthly electric car sales reports, I noticed that BMW USA sales are down … dramatically. BMW passenger cars were down 17% in May (2017 vs 2016) and 11% for the year through May (2017 vs 2016). And, by the way, MINI brand sales were down 12% in May and the year through May.
