Published on June 3rd, 2017 | by Zachary Shahan


BMW USA Sales Down Dramatically — Tesla Model 3 Hitting Already?

June 3rd, 2017 by  

First of all, it’s worth remembering that Tesla Model S and Model X production (and thus sales) have ramped up a great deal compared to the beginning of 2016, and that may well have hit BMW USA sales noticeably by now. (How I’d love to see conquest sales data from Tesla!)

But the bigger portion of BMW’s sales historically come from the 2–4 Series than the 5–7 Series or X4–X6 Series. And that’s Tesla Model 3 territory.

I haven’t been watching too closely in recent months, but while pulling BMW i3 sales data for our monthly electric car sales reports, I noticed that BMW USA sales are down … dramatically. BMW passenger cars were down 17% in May (2017 vs 2016) and 11% for the year through May (2017 vs 2016). And, by the way, MINI brand sales were down 12% in May and the year through May.

Perhaps I’m missing some useful context here, but if BMW doesn’t have a solid explanation for this massive drop in sales … I have a feeling Tesla does.

Incidentally, after taking a look at how the Tesla Model 3 compares to the Audi A3, A4, A5, and S3 as well as how it compares to the Lexus ES, ES Hybrid, IS, GS, GS Hybrid, and CT Hybrid, next in line is how it compares to the BMW 3 Series, 4 Series, 5 Series, and i3. Stay tuned for that fun.

Check out our new 93-page EV report, based on over 2,000 surveys collected from EV drivers in 49 of 50 US states, 26 European countries, and 9 Canadian provinces.

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About the Author

is tryin' to help society help itself (and other species) with the power of the typed word. He spends most of his time here on CleanTechnica as its director and chief editor, but he's also the president of Important Media and the director/founder of EV Obsession, Solar Love, and Bikocity. Zach is recognized globally as a solar energy, electric car, and energy storage expert. Zach has long-term investments in TSLA, FSLR, SPWR, SEDG, & ABB — after years of covering solar and EVs, he simply has a lot of faith in these particular companies and feels like they are good cleantech companies to invest in.

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