Did Jim Farley “Osborne 2” His Own Ford Dealers?
Ford’s NACS announcement torpedoed its own dealers, reduced consumer confidence in EVs, and brought back memories of the Osborne 2.
Ford’s NACS announcement torpedoed its own dealers, reduced consumer confidence in EVs, and brought back memories of the Osborne 2.
For the past 5 years, the Motor Trades Association of Queensland has been warning dealerships that they need to prepare … [continued]
Dealer marketing should be contemporary, fresh, and lively to attract customers who are becoming interested in EVs.
30% of US car dealers tell the Sierra Club they refuse to sell electric cars. Pretty soon they won’t have to because they will be out of business.
It’s been said before: manufacturers can make the best electric vehicles in the world, but if the salespeople can’t explain … [continued]
There’s a huge problem in the developing EV industry: EV owners driving off the lot knowing almost nothing about EVs. … [continued]
Some Ford dealers and state dealer groups are pushing back against the company’s plan for selling electric cars.
Ford CEO Jim Farley will meet with dealers next week in Las Vegas to describe changes to the sales process for its electric cars.
Following a successful campaign at Cadillac last year, GM will offer a buyout to Buick dealers who do not want to sell electric cars.
The FTC has proposed new rules to limit bad behavior by car dealers. Members of the public are encouraged to comment.