Walmart

Has Mainstream Media Been Fair To Elon Musk & Tesla?

What is journalism? Is it sharing a story? Is it getting to the truth of something despite the challenges or the consequences? Could it be a journey to the truth? 

How do you decide the core message of a story? How do you know when the process of discovery is far enough along to publish your findings? How do you know when you’re ready to have an impact on a reader or viewer who you may never cross paths with?

Walmart Sues Tesla Over Rooftop Solar Fires

Back in 2010, Walmart was one of the first major companies to get involved with the solar power revolution. It teamed up with SolarCity, the rooftop solar company started by Elon Musk’s cousins Lyndon Rive and Peter Rive, to install rooftop solar arrays on 224 of its stores.

To date, seven of those rooftop installations have caught fire, causing millions of dollars in structural damage and lost sales.