The Birth of a Brand: How Pininfarina & VinFast Created a Standout Identity from Scratch
VinFast’s first eSUV for Europe, the VF 8, is the first car designed entirely remotely by Pininfarina, using Virtual Reality and Mixed Reality technologies. For decades, vehicle manufacturers have used characteristic front-end design to create distinctive identity in fiercely competitive markets. Trends emerge, styles evolve and factors such as safety have … [continued]