Daimler Trucks Not Scared Of Tesla, Elon Musk, Jerome Guillen, & Their New Semi Business
Daimler, the parent company of Mercedes-Benz, decided to invest in the global truck business at the beginning of the 21st century. Today, it has 5 brands in its portfolio — Mercedes-Benz Trucks, Freightliner Trucks, Mitsubishi FUSO, Western Star, and BharatBenz. Freightliner has a 40% share of the heavy truck market in the US. But Tesla is planning to disrupt that market with the Tesla Semi electric truck due to be unveiled in September.
