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ChatGPT generated panoramic image of a book with "Fossil Marketing" written on it, and "Geothermal" stamped across it

Why Does Geothermal’s Messaging Sound Like Fossil Fuel & Nuclear’s?

One of the things I’ve found amusing while researching this series on geothermal is how much the sector’s rhetoric mirrors the natural gas and nuclear industry’s. It’s not the flex they think it is, highlighting clearly that they are the poor cousins trying to compare favorably to the affluent and … [continued]

ChatGPT generated panoramic image of a futuristic closed-loop geothermal plant in a cold environment, emphasizing its heating potential

Is Closed-Loop Geothermal The Future of Heat & Power, or Just a Niche Play?

Geothermal energy has long been the quiet workhorse of the clean energy sector—steady, reliable, and utterly unsexy compared to its flashier solar and wind counterparts. It’s also been stubbornly constrained by geography. Traditional geothermal requires naturally occurring underground reservoirs of hot water and steam, which means it’s only viable in … [continued]

ChatGPT generated panoramic image of a helpful person pushing a bus labeled "H2" over the edge of a cliff

How to Take the Risk out of Hydrogen Investments

“Hydrogen’s moment is here at last” proclaimed The Economist back in 2021. Today, the bubble has burst. “Hydrogen’s moment is here at last” proclaimed The Economist back in 2021. Today, the bubble has burst. A recent report by BNEF said green hydrogen would remain much more expensive than previously thought for decades to … [continued]