Tesla Cofounder Ian Wright: How Tesla Made Cars Into Computers

While researching my book, Tesla: How Elon Musk and Company Made Electric Cars Cool, and Remade the Automotive and Energy Industries, I was fortunate to be able to interview two of the Tesla founders, Marc Tarpenning and Ian Wright. Wright offered some keen insights about Tesla’s systems approach to its software, which was the opposite of the way the legacy automakers were (and mostly still are) doing things, and this turned out to be one of my favorite parts of the book.

The Revolutionary Tesla Roadster

The five co-founders of Tesla — Marc Tarpenning, Martin Eberhard, Elon Musk, JB Straubel, and Ian Wright — were certainly greenies, and the environmental value of EVs was one of their prime motivators. However, they were also rocket scientists and sports car connoisseurs, and they were well aware of another exciting advantage of electric powertrains.