Make no mistake, Ford’s unveiling of the Mustang Mach-E was a momentous move — arguably the most important electric vehicle story of 2019. Why? Because it represents the first indication that a non-Tesla automaker plans not only to produce an EV, but to sell it in volume.
In this article, I’ll try to summarize some of the challenges Ford faced developing the Mustang Mach-E, a little of the controversy over naming it a “Mustang,” and why I think Ford made the right choices for the most part. But before I get to that, the timing of the unveiling was probably unfortunate.
Ford is a different kind of carmaker. Part of the Big Three, it sometimes looks content to be away from the GM and Chrysler fight and sometimes surprises us with innovations. Although it gave us a great little electric vehicle (EV) and pushed its plug-in hybrid (PHEV) Energi platform seriously for a few years, the recent auto event shows the company’s still focused on gasoline engines, SUVs, and pickup.
There is something appealing about Ford’s plug-in electric hybrids. June sales reflect Ford’s EV appeal (the Fusion Energi was #2 nationwide in plug-in electric car sales), and recent news from Los Angeles confirms the popularity of the vehicle. Electrified Ford Fusions are becoming an important part of Ford sales in the … [continued]
Originally published on EV Obsession. Yes, Ford Energi in the title probably comes as a little bit of a surprise, but if you add Ford’s two Energi models together, they almost tie the Chevy Volt for #2 in US electric car sales in April at 17%. This, combined with the Chevy … [continued]
Ford recently blasted out news of a $4.5 billion dollar investment in “electrified vehicle solutions,” which aims to electrify existing models, adding 13 new plug-in vehicles to the Ford stable by the end of the decade. Looking at the news in light of its current offerings, and it’s likely that the core of this effort is … [continued]
Ford and SunPower have teamed up with Sierra Club on a discount solar offer that will support the organization’s EV and solar advocacy efforts.
Ford’s $25 million investment in LED technology for its facilities should result in an $7 million energy reduction each year.
Originally published on EV Obsession. July was a momentous month for Mercedes and me. Mercedes saw the US birth of its first electric vehicle, the Mercedes B Class Electric, and my little girl was born. With this being a monthly electric vehicle sales update, there’s not much more to say … [continued]
EVObsession.com Once upon a time, the US electrified vehicle (EV) sales rivalry was between the Nissan Leaf and the Chevy Volt. Now, it seems the Ford Fusion Energi has taken the Volt’s place, but the Nissan Leaf is still clearly on top. Of course, it’s not really clear with the Volt … [continued]
