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Native Content Guidelines

Thanks for your interest in working with CleanTechnica.


If you’ve chosen to craft native content (sponsored content) for CleanTechnica, we’ve outlined some important guidelines to keep in mind: 

  • Style & Quality: The article must be original and well-written. Please edit for clarity, cohesiveness, and grammar, and note that final editorial discretion is ours. Posts can be anywhere from 400-1200 words. Search algorithms tend to favor longer posts, which helps ensure that your post provides long-term value for search.
  • As a general guideline, posts that look too advertorial will not attract readers. We do not recommend pitching your company to our readers: they are quite savvy and want to be engaged with the content. We suggest that you focus on your industry and speak as a voice of authority in that field – what we consider thought-leadership content. Embed your points in the broader renewables conversation.
  • Images & Videos: You are encouraged to include images and logos to make your post look great. We can also feature embedded videos. Please share unique high resolution images, or attributed stock images that will enhance your content. To use video, please share a YouTube or Vimeo link, or share an embed code (600 pixels wide).
  • References! Use high-quality references to back up your statements and statistics. You can use our site, other reputable news outlets, industry journals, or peer-reviewed studies.
  • Disclosures: All paid content will be labeled as such as a category and with a simple sponsorship disclosure at the end of the article as per US Federal Trade Commission Guidelines. All paid content will be published under a Sponsored Content author byline. However, we want to give you credit, so please send an author name, a short bio, and photo to give credit to an author, or it can be credited to your company.
  • Links in the sponsored article will be live and connected to your site indefinitely, but will not pass pagerank. We do not sell do follow links, ever. 
  • We also offer writing and interview services from our expert team for $200 or $400/article. If we are creating content for you, we require an in-depth outline: this ensures you have clarity about the content, and makes the process more streamlined for our writers. Additional content, links, and images are also helpful so that they can create the best content for you. Clients get one round of revisions before publication.

Here are some examples of sponsored posts from our site: 

If you have questions, please email our Accounts Manager or get started using our self-checkout form.


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