Author: Steve Bakker

What Do Elon Musk, Frodo Baggins, & Luke Skywalker Share In Common?

After reserving a Model 3, I streamed every video about Tesla and Elon Musk I could get my hands on. As the information regarding Mr. Musk’s background and career came streaming in, it suddenly dawned on me that the man had completed the classical tale of “The Hero’s Journey.” Are you familiar with the myth? If you don’t think you are, you actually are. You just haven’t gotten around to reading any Joseph Campbell and putting a name to it. If that is the case, may I fill you in on the myth and how well Elon fits into it?

Silicon Valley’s Fascinating History

Pop quiz: You arrive at the annual church picnic in your brand new Tesla. You park amidst a variety of gasoline, hybrid, and plug-in hybrid vehicles. Having the only pure electric vehicle at the event, you are soon surrounded by a crowd of gawkers, cooing and praising your beautiful automobile. A voice in the crowd inquires about the unique motor in your Tesla, and you provide an answer that has the crowd smiling and nodding their heads up and down. Sensing your mastery of all things Tesla, another onlooker asks why Tesla Motors is so closely linked with Silicon Valley.

“Never Bet Against Elon Musk”

That’s what one of Elon Musk’s former business partners Peter Thiel said about the man: “Never bet against Elon Musk.” And once more, against all odds, this is proving to be true. In bringing the Model 3’s price tag down to the long awaited mission target of $35,000, Tesla’s Secret Master Plan is being fulfilled. In a veritable “4th down and goal” analogy, Musk has pulled off what is arguably a Hail Mary pass to maintain sales volume, clearing the goal posts by a hair. The Holy Grail of the affordable, profitable, long-range electric car — sought after since GM developed the EV1 in the ’90s — is in sight. Tesla will deservedly go down in history as the company that grabbed that brass ring.

I Bought A Bolt Today — Or … Does GAS trump FUD?

Well, it was last month actually, and I didn’t outright purchase a Chevy Bolt EV, I leased one. I test drove the Bolt back in early 2017 when they first started showing up in dealer showrooms and wrote about the experience. You may know that I’m the proud owner of a day 2 reservation for a Tesla Model 3 and have been patiently waiting for the base model car to start shipping.

Revisiting The Elusive $35,000 Tesla Model 3

If the base Tesla Model 3 has a gender, it’s likely female, because the car is as elusive as Botticelli’s painting of Venus. Don’t take me wrong. Anyone who has read my past articles knows I’m a pretty big fan of Tesla. The company, with all its warts, is truly changing the paradigm (a worthy use of the term in this case). It has altered the automotive manufacturing mindset and recast what’s possible in the clean energy space.