Connect with us

Hi, what are you looking for?

CleanTechnica

Cars

Who Will Educate The Masses About Electric Vehicles?

The latest advertising from General Motors promotes the company’s slogan: Electric vehicles for everyone! The EVs look great, and the prices are very attractive. But — who educates the masses? Who dispels the FUD (much of which was, until recently, promulgated by GM)? I had hoped that established carmakers would do so. But it looks like the ad campaign is based on feelings, not facts. Maybe that is the only way to sell a car?

So, who educates the masses? Will the slick ads and low prices get buyers into the dealership where well trained and enthusiastic sales staff will inform the innocent about range and charging times? “No sir, you don’t have to hold the charging cord for 10 hours as the car charges overnight.” Amazed gasp! No, madam, there is nowhere to put petrol in the vehicle. I hope so. I would like to hear of training programs for sales people.

I think that the reality will be that I will still be explaining EVs to people for several years to come at EV and off-grid expos (I have been to 8 in the last year), coffee mornings (we have one once a month at the local tavern), and even in my driveway as I water the garden. Yesterday morning, a lovely couple who were walking their dog saw the Tesla and stopped to ask the usual questions: How much does it cost? How far does it go? How long does it take to charge? Where do you charge it?

Coffee morning at Bracken Ridge Tavern. Photo courtesy of Paul Gehan.

So often, they can’t believe the answers. They look for hidden costs (“don’t you have to replace the battery?”) and problems (“won’t it crash the grid?”). We really need some “teach me like I’m 3” advertising for EVs which inform the general public about how EVs actually get the job done. EVs for Dummies? EV 101?

However, there are simply too many intangible and unexplainable benefits to owning an EV over an ICEV. These are akin to describing a rainbow to a blind man. Until you’ve tried an EV, you can’t believe — believing is seeing. So, I think for a few years to come, we will be educating the masses one driveway conversation or one coffee morning at a time. As EV owners increase in number, the message will spread rapidly. We will educate the masses. Thankfully, GM should at least no longer be spreading FUD.

Featured photo by Kyle Field | CleanTechnica

 
 
 
Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 

Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!
 

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Advertisement
 
Written By

David Waterworth is a retired teacher who divides his time between looking after his grandchildren and trying to make sure they have a planet to live on. He is long on Tesla [NASDAQ:TSLA].

Comments

You May Also Like

Clean Transport

The Colorado Energy Office (CEO) and the Colorado Department of Transportation (CDOT) recently launched an EV education campaign. They did this to raise awareness...

Cars

By Assaf Oron Having followed media stories about EVs for ~10 years, I’m familiar ad nauseum with all the well-worn anti-EV tropes. With my very...

Cars

We are restarting our pre-COVID travel plans now that the chance of getting locked out of our state is past. In Australia, individual states...

Cars

We’re not so sure about that. I just went through the process of evacuating, returning home, and helping friends with hurricane cleanup, and had...

Copyright © 2022 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.