Connect with us

Hi, what are you looking for?


Clean Transport

Rivian Has Been Making Not Only Fun, But Informative Tweets (& Has Something Like Tesla’s Dog Mode Now)

Sometimes it seems like social media can be a big challenge for a company. Stay too serious and boring, and potential customers won’t be interested. Have too much fun on Twitter, and your brand will look clownish. Striking a balance where you’re having fun, getting good customer engagement, and getting your message out there, is the perfect trifecta, but it isn’t easy.

So, it makes sense to call out the companies that seem to be doing a good job of having fun with us while giving us good information. And, we think Rivian’s team has been doing a great job at that.

Let’s start with this tweet from last month telling us about Pet Comfort. In case it isn’t obvious, this is Rivian’s equivalent to Tesla’s “Dog Mode.” Tesla’s Dog Mode is a feature that allows dog owners to leave their pets in the car while they run errands. The mode sets the cabin temperature to a comfortable level and plays calming music to keep the dog relaxed. It also displays a message on the car’s screen letting passersby know that the animal is safe and well-cared for.

Rivian could have told us all about the features, made an instructional video, or just given us shots of the center display (which is very similar to Tesla’s Dog Mode display). Instead, it did something it knows people social media enjoy: looking at pictures of pets. More importantly, we’re seeing pets who are cute, happy, and healthy (with the possible exception of the cat, but cats are usually afraid to be away from home, so we can’t fault Rivian for this).

Here’s another great example. Rivian trucks are great for adventure. They are big and have a lot of space to store things. They are also built to last and can handle any terrain. If you are looking for a truck that can take you on any adventure, then Rivian may be the way to go. But, saying that and showing us that are two different things.

Happy people, one person showing us how big the gear tunnel is, another shot of the Rivian with an amazing view out the window, and another action shot of the truck drifting in loose sand, all show us the story Rivian is trying to tell instead of just telling us the story. Any writing professor in college will tell you that’s the right move, and it works for photographs, too.

Once again, informative and fun, but not clownish.

While this all seems obvious for social media, let’s not forget that some companies have had disastrous experiences. In 2014, American Apparel was forced to delete a post after the company mistakenly used an image of the Space Shuttle Challenger for Independence Day in a distasteful way, for example.

It’s important to remember that social media is a public platform where anything you post can be seen by anyone. So, before you hit that “post” button, think about how your message might be interpreted and whether or not it could be offensive. But, don’t forget to make your posts fun, engaging, and informative, too. Rivian is a great example of getting this right.

Featured image by Rivian.

Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.

Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Written By

Jennifer Sensiba is a long time efficient vehicle enthusiast, writer, and photographer. She grew up around a transmission shop, and has been experimenting with vehicle efficiency since she was 16 and drove a Pontiac Fiero. She likes to explore the Southwest US with her partner, kids, and animals. Follow her on Twitter for her latest articles and other random things:


You May Also Like


Rivian think it's figured out a way to get pre-order holders a $7,500 tax credit.


US Companies General Motors, Ford, and Tesla Lag Behind Global Peers


EV incentives in the new Inflation Reduction Act are causing a lot of controversy on Capitol Hill with automakers asking for more time to...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.